Stephanie asks, “How can marketers measure if their content is improving the customer experience?” In the buyer’s journey portion of the customer experience, measure by pipeline acceleration; what content is moving people towards conversion? In the owner’s journey, look to your marketing automation data. Can’t see anything? Watch it on YouTube here. Listen to the…
Summary In today's episode, I break down how marketers can measure whether their content is improving the customer experience by analyzing both halves of the journey. Here's what this means for you. You gain a dual-framework measurement approach that helps you pinpoint which content drives new conversions and which content keeps existing customers loyal and…
Buyan asks, “What habits do you do on a regular basis that help you learn and stay ahead in the AI and MarTech space?” Staying current means doing two things: learning and practicing. You need both, in equal amounts, to be able to stay current and fresh. Listen in for details on how to approach…
Summary In today's episode, I break down the two habits you need to build genuine expertise in AI and Martech, and share exactly how I stay current in the field. Here's what this means for you. You'll discover why combining academic knowledge with hands-on practice produces real experience, and how dedicating just two hours a…
