Summary In today's episode, I explore why marketing analytics lacks advanced tutorials and how you can fill that gap yourself. Here's what this means for you. You gain a strategic blueprint for building competitive advantage by importing proven techniques from other industries into your marketing work. You'll also learn these concepts: how transfer learning lets…
Dan asks, “When looking for contract work or even full time jobs in analytics where do you folks recommend starting? I’d like to pass this on to the new students in the UNH MS in Analytics program.” This is a fun question, depending on the skills of the student. If they’re being taught things like…
Paul asks, “What is your favorite/most cost effective software for managing SEO? Keywords, tracking competitors, etc.” My personal preferred choice is AHREFS, because it’s got a rich featureset and because its data export is the most generous of all the tools on the market. FTC Disclosure: AHREFS sponsors the podcast I co-host, Marketing Over Coffee,…
Summary In today's episode, I walk through what I consider the most cost-effective SEO software for keyword research, competitor tracking, and site auditing, answering a viewer question from Paul. Here's what this means for you. You get a vendor-neutral framework for trialing SEO tools so you stop paying for features you never actually use. You'll…
Cristina asks, “Thank you providing an overview (in layman’s terms) of IBM’s free Cognitive classes which I stumbled across on their website during my job search. Would these classes be helpful to an aspiring UX designer?” UX design itself is one of those things that you want to be clear about doing. It’s different than…
Summary In today's episode, I explore whether IBM's free cognitive classes are worth taking for an aspiring UX designer and break down how UX differs from closely related disciplines. Here's what this means for you. You discover which free IBM design thinking badges actually deliver real value and how to build a well-rounded foundation in…
Harrison asks, “I was wondering if you would be able to spare some time to give me some helpful tips on ways I can increase my employability in finding a job as a graduate. I am currently on Uni break and have spent my free time acquiring a Google Ads Certification. I was curious as…
Summary In today's episode, I share actionable tips for increasing employability as a recent graduate entering the marketing field. Here's what this means for you. You gain a framework for positioning yourself as a low-risk, high-reward candidate who stands out from every other applicant holding the same diploma. You'll also learn these concepts: how certifications…
Maris asks, “How do you assess how many monthly searches is enough? Some of the terms we want to rank for have really low search volume. But how many is too many and how many is ‘just right’?” This is a terrific question that can really help to highlight how modern search works. The answer…
