You Ask, I Answer: Customer Data Platforms and Personalization?

Deborah asks, “Are you using or scoping out a Customer Data Platform (CDP) with the intent to implement personalization? Which tools?”

Customer Data Platforms – CDPs – are something of a symptom of bad data management and governance at a company. If your data infrastructure and architecture is sound, you shouldn’t need a CDP. And if you need a CDP, you’re putting a bandage over the real problem. Fix the real problem – poor data management – as your main strategy. That said, if you’re looking to evaluate, take a look at Snowplow Analytics open source edition and Apache Unomi.

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