We often hear management consultants reference the phrase, “People, Process, Technology” as a way of explaining the critical success factors for organizational change. How does this framework apply? How does it integrate with strategy? Definition of Strategy Before we leap into the model, let’s set some fundamentals. What is strategy? I’ve written about this many…
LinkedIn released its most valuable skills of 2018 list, based on job listings on the service. Let’s take a look at the overall list: Cloud and Distributed Computing Statistical Analysis and Data Mining Middleware and Integration Software Web Architecture and Development Framework User Interface Design Software Revision Control Systems Data Presentation SEO/SEM Marketing Mobile Development…
Major conferences such as CES, DreamForce, and IBM THINK have hundreds of thousands of attendees, hundreds of announcements, thousands of vendors and partners, and millions of articles, social media posts, and emails. Against this exceptionally noisy backdrop, how could we possibly stand out if we don’t have multimillion dollar budgets? To stand a chance of…
We have more metrics and analytics at our disposal than ever before. We have access to data from dozens of internal sources and hundreds, if not thousands, of public repositories. Yet, marketers seem more confused, more bewildered than ever before when it comes to measuring the impact of marketing. Let’s simplify our marketing analytics for…
At the start of each year, I follow the exercise that my friend Chris Brogan first instituted over a decade ago, the tradition of writing down 3 words that guide our year. It’s something of a mantra, something of a phrase we used to remind ourselves what we are supposed to be focused on at…
