by Christopher S Penn | Jan 24, 2018 | Marketing, Sales
The secret to successful sales is found in the Jewish Midrash, circa 600 CE: “If speech is silvern, then silence is golden”. Your chances of winning a sale are directly proportional to how much the prospective customer speaks. The more they speak, the more...
by Christopher S Penn | Jan 23, 2018 | analytics, Google, Marketing, Metrics, search engine optimization, SEO, Video
Google Search Console, formerly known as Google Webmaster Tools, is undergoing an interface refresh. Much has changed – new reports and reporting capabilities, new visibility into sitemap errors, and lots of missing stuff that hasn’t been ported from the...
by Christopher S Penn | Jan 18, 2018 | AI, analytics, Artificial Intelligence, Innovation, Machine Learning, Marketing, Marketing Technology
AI is touted as the solution to problems beyond the scope and scale of what humanity could solve on its own in a timely manner. From finding needles in haystacks such as one face in a billion photos to coordinating fleets of autonomous vehicles, AI will likely fulfill...
by Christopher S Penn | Jan 16, 2018 | Facebook, Marketing, Marketing Technology, Social networks, Strategy
I’ve said for years that you own nothing in social media – and that social networks WILL change the rules of the game to their benefit, not yours. In the wake of changes in Facebook’s algorithm, suppressing unpaid brand posts, some marketers are...
by Christopher S Penn | Jan 12, 2018 | Awakening, Coffee, Foodblogging
I love coffee. It’s one of my favorite beverages along with sparkling water, and as vices go, it’s relatively harmless. The best coffee is coffee that’s made properly, and the Italians have a great expression for that, which Alton Brown covered on a...