Metal is interesting stuff. Take a paper clip, made from steel. You can bend it a little fairly often. You can bend it a lot a few times. After just a few big bends or many small bends, the metal fatigues. It begins to crumble, and eventually the paper clip snaps. There’s no way to…
As promised, I migrated my website to Google’s new Universal Analytics and I thought I’d share the experience. I’d encourage you to do the same. It’s as completely painless a process as you can imagine, because Google cleverly revamped the Analytics interface a while ago. As a result, there’s not much new to learn –…
Today I’m at Marketo’s annual Summit, the Marketing Nation. I’m sharing some ideas I came up with at SHIFT Communications about how social media broke PR (and how you can fix it). If you’re checking out this blog for the first time, welcome! If you attended my talk today and you’re looking for the handout…
If there’s been one overarching theme I’ve heard in dozens of discussions with people the past few months at various conferences, it’s this: so many businesses have put various marketing components in silos that never communicate. Marketing runs email, but public relations runs social media, and the website is handled by IT. The ad agency…
On this week’s Marketing Over Coffee, hear what we have to say about Facebook Page reach, why you’re competing against the Pope, and much more: A link to the shownotes and links if you need it. Be sure to subscribe to the show and its newsletter!
In yesterday’s post, you and I looked at how to tell if a big marketing idea made any sense by deconstructing it into actionable items. Today, let’s do the reverse and look at making a big marketing idea. Logically, if we judge an idea’s worth by the manual it comes with, in terms of operationalization,…
Honestly, who would believe it anyway? If you’re looking for something from me, check out the new mobile app I’m releasing at work instead.
