HBR Ideacast had a fascinating little gem in a recent episode – a twist on Malcolm Gladwell’s connectors (from the Tipping Point). Their version – that unless you have the amplifying power of a network, like Oprah, an idea may not necessarily take off like wildfire unless conditions are ripe for it. The analogy given
… are pretty rare. But this one from Charlotte did bring a tear to my eye, mainly because it’s such an honest expression of self, and I’m glad to be able to call her a friend. If it doesn’t touch you, you might want to check to see if you still have a pulse.
See you at a PodCamp near you. I’ll be at Boston, Philly, and New York for sure this year.
Viral marketing and word of mouth marketing are not the same thing. They are not interchangeable, and it’s getting kind of old seeing various media outlets and even job postings getting them mixed up. This is my interpretation of the two. Word of mouth marketing is simply referral and recommendation. If I like a product
In talking this week with folks from the various PodCamps about things like logistics and fundraising, one discussion that hasn’t happened which I think is worth mentioning is the topic of rockstars. Rockstars, loosely defined, are the A-List, “name brands” in any given vertical. In podcasting, they’re the people who tend to have really large
I’ve noticed a trend in my inbox lately. More and more people are sending me stuff about exclusive things. Exclusive invitation to this seminar. Exclusive invitation to participate in that focus group. Exclusive deal on this or that product. And these are opt-in messages, never mind the spam. To anyone marketing to me: if you
When you hear the word Symposium, what do you think? A conference, probably. A dry, boring conference where people discuss academic topics that, unless you’re passionate about the field, you might not enjoy. Symposium brings images of people standing at a lecturn with 300 slide PowerPoint decks and 90 minutes to speak, followed by 30
See that RSS link at the bottom of your Twitter page? Copy it. Head over to Yahoo Pipes. Start a new pipe. Paste in the URL of your RSS as a Fetch pipe. Add a filter pipe. Put the real names of the people you need to follow most as part of the title, or
This is just stupid. Here’s a bag of bread I bought at the store. Inside this bag of bread is not bread, but bread that has been shrink-wrapped, ostensibly “for freshness”. Look, if your bag is so deficient that you need to shrink wrap the bread inside the bag, maybe you should design a better
C.C. Chapman talks on his blog about Twittering beyond the box – uses of Twitter beyond your personal community, and suggests applications like politics, storytelling, celebrities, erotica, news, and sports, and wants to know our thoughts on what else Twitter can be used for. What is Twitter? Ultimately, Twitter is length limited asynchronous multicast IM.
