Why?This is just stupid. Here’s a bag of bread I bought at the store. Inside this bag of bread is not bread, but bread that has been shrink-wrapped, ostensibly “for freshness”. Look, if your bag is so deficient that you need to shrink wrap the bread inside the bag, maybe you should design a better bag. Or, alternately, if the shrink wrap guarantees freshness, why bother with the bag? Just stamp your logo and the UPC on the shrink wrap.

Either way, you’ve got double the amount of packaging for no good reason. Things like this make me grumpy, especially first thing in the morning as I’m trying to prepare breakfast without a sufficient amount of coffee inside me.

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