Month: March 2011

  • Marketing White Belt: The 4 Ps of Marketing

    One of the earliest lessons I learned from my master teachers Ken Savage, Mark Davis, and Stephen K. Hayes was that in order to develop wisdom, you need an even balance of theory and application. Theory provides you with models, frameworks, forms, and methods to learn. Once you’ve gained competency in the basics in their

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  • Padcasting from the iPad and Garageband

    Garageband for the iPad came out in the App Store and I gave it a test, doing some “padcasting”. It’s a very polished interface, typical high quality Apple standards, but there are some gotchas. Watch more in the 2 minute video. Mobile editing of audio is awesome for all podcasters, and you can interchange desktop

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  • Define your spaces and what you do where

    If you truly want to provide value and compelling reasons for people to interact with you in different social channels, don’t just make them carbon copies of each other. Why like you on Facebook if it’s just a feed of your Tweets? Why connect on LinkedIn if you just cross-post from Facebook. To make areas more

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  • The incredible danger of third-party payee systems

    USA Today and Get Rich Slowly both featured an absolutely amazing statistic recently that blew me away: The amount of student loan debt outstanding in the US now exceeds the amount of credit card debt outstanding. Rattle that around in your brain. The legions of people buying crap they don’t need with money they don’t

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  • Premium content results: the first 24 hours

    Last week I told you I was trying an experiment with my newsletter, announcing a premium content feature experiment. While the full scope of the experiment will still play out over time, I thought I’d share the results of the first 24 hours. Future updates and a more formal case study will likely be published

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  • How to tell if you need a mobile strategy right now in 3 steps

    2011 is being promoted as the year of mobile, when mobile devices eclipse the desktop, when the iPad 2 and the Android tablets dominate computing, and various other bits of hype. But how much should mobile matter to you and your business? Unquestionably, you should have a mobile strategy, in the sense that you should

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  • Experimenting with premium content

    In my next newsletter coming out some time next week, I’ll be experimenting with premium content using Blue Sky Factory’s Publicaster email marketing software. I’ve just about got all the pieces assembled and figured out, so that everyone will get the newsletter, but premium members will see more content in the actual newsletter than non-premium

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  • First impressions: iPad 2 for marketers

    When they’re not staring at Charlie Sheen, the mainstream media will be drooling over the iPad 2. But what does the magical device hold for marketers? Quite a few goodies, at least from my perspective. Content creation. Onboard video editing means videoblogging on the go. iMovie’s interface, already pretty good, will work even better on

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  • Understanding Your Marketing Basics

    In the martial arts, the basics are everything. Refining the basics isn’t just a matter of doing them over and over again mindlessly, but looking at how to tweak and improve each basic technique. Last night at the Boston Martial Arts Center, I was learning from one of our master instructors about more basics using

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  • Presenting on Fox25 about Facebook iFrames

    I had the opportunity this morning to talk on Boston’s Fox 25 News about upcoming changes to tabs on Facebook. Here’s the video interview: For more information about how to actually implement this change, check out this very lengthy tutorial I wrote on the Blue Sky Factory blog.

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