First impressions: iPad 2 for marketers

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When they’re not staring at Charlie Sheen, the mainstream media will be drooling over the iPad 2. But what does the magical device hold for marketers? Quite a few goodies, at least from my perspective.

Content creation. Onboard video editing means videoblogging on the go. iMovie’s interface, already pretty good, will work even better on a touchscreen because it’ll be that much more intuitive to simply touch, drag, and move around video clips. Assuming that the iPad 2 maintains all of the existing functionality, you’ll even be able to load stuff from Dropbox to the machine, edit there, and then send back, probably through iTunes.

Onboard audio editing means the same, but for audio. That’s right folks, podcasting from the iPad. Lest you’ve forgotten, Garageband for the Mac is one of the easiest way to get podcasting. With Garageband appearing for the iPad, doing your basic audio editing and podcast preparation, if not publication, means that there’s no excuse not to podcast if you have the gear already.

Data management. The mobile hotspot functionality on the iPhone means you’ll have a roving hotspot for the iPad if you need it, and that means even more opportunities for working remotely, working on the go, and even limited data throughput on places like trade show floors.

Speaking of trade show floors… front and rear cameras on the iPad not only mean more impromptu videos being shot, but it also means apps like Shoeboxed’s business card scanner will see a lot more use on the trade show floor and at conferences. Likewise any web-based app for registration, ticketing, or other forms of data collection. Don’t forget to put some QR codes on your business cards, by the way. The iPad cameras with the right apps will pick those up easily.

Whether you’re at the trade show booth or in the conference room, the video mirroring application is likely to help presenters and speakers like me do a lot more with interactive presentations and much less raw slideware. I’m salivating at the idea of presenting with the iPad, building a mind map in real time on the unit, showing it on the big screen for audience members, and collaboratively putting together a takeaway from a conference session that will be unlike anything you’ve ever seen before. And sales demos? Get ready to go big. Walk into any major corporate boardroom and there’s a flat panel TV in there. Just plug in and you’re ready to go.

What’s your take on the iPad 2 for marketers?

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7 responses to “First impressions: iPad 2 for marketers”

  1. Chris, I love the iPad a lot. Bought mine the first day they went on sale. But, as a podcaster, I’ll need to play around with the Garageband functionality before I’m a believer. I have a difficult time now using Garageband from the track pad on my Macbook Pro (I have to always use a mouse to select chunks of tracks to delete, etc.). It will be interesting to see how that works from the touch screen of an iPad 2.

    If it works, it will certainly change my podcasting life.

    1. Agreed – and you’ll still need to connect the mic using either the camera connector or get a really solid Bluetooth mic, unless you want to use the onboard mic. Still – especially for workflow and portability, being able to podcast in a highly mobile fashion without compromising your quality – it could be huge. I’m eagerly awaiting the chance to test drive.

      1. We’re definitely in agreement.

        This could be a huge leap for podcasters and other content producers. Trade shows or conferences – you could conduct interviews throughout the day and post them all the same day.

        Very cool.

  2. You confirmed all of the ideas that were swirling around in my head as I watched the Apple keynote. Podcasting straight from the iPad 2…. awesome! Great analysis and kudos on the quick reporting.

  3. Small business owners will be able to have a go to device in the hands of key employees to create, deliver, and curate content for their online presence. This in house marketing production will be spurred by such a powerful and easy to use all in one device.

  4. Like you, I’m thinking the iPad 2 can be an excellent presenting/trainers tool (save for the physical wired connection).

    I don’t have an iPad yet, but I’m strongly thinking about it now. Do you have a favorite iPad Mind Mapping application?

  5. Which mind-map software do you recommend for the interactive conference use?

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