Recently, Amy Garland asked me about my favorite Christmas song. Here’s mine, from the Trans-Siberian Orchestra. It sums up everything that I love about this time of year and never fails to bring a tear to my eye. Listen carefully and enjoy it. If you like it, please do right by the band and buy
At the Blue Sky Factory User Conference this past year, I unveiled a marketing framework that I think does a reasonably good job of explaining what’s broken in your company, how to find it, and how to make things better. It’s called Line of Sight Marketing, and it’s derived from Avinash Kaushik’s Line of Sight
How secure are your digital assets? With the massive database compromises of sites like Gawker and its associated properties, both individuals and groups are finding that passwords aren’t enough. But what’s a realistic alternative or supplement? Here’s one. Do you see this little gadget attached to my keychain? It’s a World of Warcraft authenticator. It’s
Multitasking is still a lie. I’m going to be bold with the following statement: If you are multitasking, you are either doing work that is trivial or you’re doing a poor job. Watching tonight’s martial arts class, there is no multitasking. There is never any multitasking. You can’t afford to. You’ll get a fist in
In the comments about overused marketing words in my post about synergy the other day, Christopher Morris said, I thought it was “paradigm”. Or is that overused word old and busted now? Paradigm and paradigm shifts were definitely broken by overuse in the 1990s. Eventually the term became meaningless because it was used to describe
[the5intro] #the5: @seomoz on steps to improve your content’s shareability: https://www.christopherspenn.com/youve-discovered-the-missing-link/ #the5: @djwaldow on The More You Like, The More You Save campaign and results: https://www.christopherspenn.com/youve-discovered-the-missing-link/ #the5: One of mine, who do you blame? https://www.christopherspenn.com/404-sorry-chris-probably-deleted-that-link/ #the5: See the first Chrome OS notebook unboxed from @blogoscoped: https://www.christopherspenn.com/youve-discovered-the-missing-link/ #the5: How to time your pitches and upsells on
One of the easiest ways to judge whether someone has the qualities of a leader is through a very basic metric: how often do they assign blame to someone else, and how often do they take responsibility themselves? It has been my experience that the people who are true leaders in my life, the sorts
