Summary In today's episode, I explain how to decide where to draw the line for human review in AI marketing tasks based on risk levels. Here's what this means for you. You'll calibrate your review process to match the consequences of each AI output so you scale low-risk work without exposing your brand to high-risk…
Summary In today's episode, I walk through automating content transformation by cleaning up an old podcast archive with hundreds of broken links and dead sponsors using agentic AI tools. Here's what this means for you. You'll get a repeatable blueprint for turning messy legacy content into clean, monetizable assets without spending your life on manual…
Summary In today's episode, I break down why chasing the right LLM for each stage of your marketing funnel is usually the wrong problem to solve. Here's what this means for you. You'll get far better results by sharpening your prompts, guardrails, and surrounding workflows than by swapping between Claude, ChatGPT, and Gemini. You'll also…
Summary In today's episode, Sean tackles whether learning data structures and algorithms still matters now that AI can write and refactor code for you. Here's what this means for you. You'll gain the judgment to steer AI tools toward unconventional, high-value outcomes instead of accepting the most probable default answer it hands you. You'll also…
Summary In today's episode, I tackle a listener's question about measuring the organizational ROI of AI when the primary benefit shows up as unquantifiable individual time savings. Here's what this means for you. You'll discover that struggling to measure AI's impact almost always points to a deeper performance measurement problem your organization has not yet…
Summary In today's episode, I break down whether missing a micro trend actually costs marketers anything meaningful. Here's what this means for you. You'll see that chasing micro trends is really anomaly marketing, a costly attention treadmill that rarely produces durable brand value. You'll also learn these concepts: how your choice of audience and platform…
Summary In today's episode, I break down how companies should navigate the gap between optimizing for AI-generated summaries and optimizing for AI agents that act on a user's behalf. Here's what this means for you. You'll discover that making your site fully accessible to machines also lifts the experience for human users with visual impairments,…
Summary In today's episode, I walk through Trust Insights' new paper on theoretical AI usage and what jobs AI could actually do. Here's what this means for you. You gain a clearer framework for evaluating AI opportunities in your own organization beyond the panic-inducing headlines about job displacement. You'll also learn these concepts: why Anthropic's…
Summary In today's episode, I walk through how to decide whether to rebuild or pivot when your main marketing channel collapses. Here's what this means for you. You get a clear framework for evaluating opportunity cost and locating where your audience has actually moved. You'll also learn these concepts: how to survey your audience to…
Summary In today's episode, I answer a question about how to set realistic client expectations for marketing A/B testing timelines using data-driven calculators and confidence intervals. Here's what this means for you. You gain a method to build interactive tools that let stakeholders understand and own the risks of their testing decisions. You'll also learn…
