Summary In today's episode, I break down the best way to grow Instagram followers for a client, tackling the business "why" behind the goal, the pay-to-play reality of the Facebook ecosystem, and the kind of content that actually cuts through the noise. Here's what this means for you. You will shift from chasing vanity metrics…
Summary In today's episode, I walk you through a simple but often-overlooked marketing task: auditing user access across all your marketing technology platforms. Here's what this means for you. You'll protect sensitive data and stay ahead of regulations like CCPA and GDPR by making sure only authorized people can reach your systems. You'll also learn…
Summary In today's episode, I break down seven criteria for choosing trade show swag that people actually remember instead of trashing. Here's what this means for you. You'll leave with a practical checklist that helps your brand stand out and build lasting impressions at events. You'll also learn these concepts: why brand alignment matters more…
Summary In today's episode, I explain why I switched to a video-first content strategy in late 2017 and how I atomize one piece of content into video, audio, and text formats for maximum reach. Here's what this means for you. You can meet audiences wherever they consume content by recognizing that video inherently contains audio,…
Summary In today's episode, I break down where to host your content for maximum SEO benefit and how to strategically reuse blog posts as help articles. Here's what this means for you. You'll understand why your company domain should always be the single source of truth for search engine credit. You'll also learn these concepts:…
Summary In today's episode, I walk through a spectrum of data visualization tools ranging from simple animation makers to professional-grade software for creating beautiful information graphics. Here's what this means for you. You'll find the right tool for your skill level and use case, whether you're a beginner sketching quick visuals or a seasoned analyst…
Summary In today's episode, I run an eight-way microphone bake-off testing different audio gear connected to a smartphone in a noisy office environment to compare recording quality. Here's what this means for you. You'll hear real, unedited audio comparisons so you can pick the right mic for your video creation without spending hundreds of dollars…
Summary In today's episode, I challenge creators and marketers to test their gear and compare it against everything else they own to find the best tool for each situation. Here's what this means for you. Knowing exactly what your equipment can and can't do helps you pack smarter, produce stronger content, and stop letting tools…
Summary In today's episode, I dig into Danny Sullivan's claim that there's nothing to optimize for BERT and explain why that advice only holds true for content creators who already produce excellent work. Here's what this means for you. You'll see exactly how advanced natural language processing exposes shallow content and why mediocre pages will…
Summary In today's episode, I share five key takeaways from Comcast's CX Technology Day that apply to any business tackling customer experience challenges. Here's what this means for you. You gain insight into how a massive, complex company is restructuring its operations around customer needs, with lessons you can translate to your own organization. You'll…
