by Christopher S Penn | Apr 29, 2022 | Content, Content Marketing, Marketing, Marketing Data Science, You Ask I Answer
In today’s episode, Brian asks, “In your opinion, what are the most important or insightful data points to track to ensure that your content marketing is effective?”” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Apr 28, 2022 | Content Marketing, Content, Marketing, You Ask I Answer
In today’s episode, Brian asks, “how have things changed since you started content marketing?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer?...
by Christopher S Penn | Apr 27, 2022 | You Ask I Answer, AI, Artificial Intelligence, Content Marketing
In today’s episode, Brian asks, “What sort of impact have artificial intelligence and machine learning have had on content marketing? Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question...
by Christopher S Penn | Apr 26, 2022 | Marketing, Content, Content Marketing, Marketing Data Science, You Ask I Answer
Will asks, “I’m currently thinking a lot about measuring the lifetime value of (blog) content. Curious how much you’ve looked into that and what your thoughts are on the value of that exercise.” Can’t see anything? Watch it on YouTube...
by Christopher S Penn | Apr 25, 2022 | Marketing Technology, Google Analytics, Marketing, You Ask I Answer
Kate asks, “curious how everyone is feeling about the GA deadline to move to GA4? Does it seem like ample time to migrate from Universal…is it at all daunting?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3...
by Christopher S Penn | Apr 15, 2022 | Content Marketing, analytics, Marketing, You Ask I Answer
Susan asks, “Some marketers say that clicks are not a great indicator of content performance. They say we need a tool that measures intent, what do you think?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3...