Summary In today's episode, I walk through why cleaning up your email marketing lists at the start of a new year is critical to protecting your sender reputation. Here's what this means for you. You stop wasting budget and effort on dead addresses while improving deliverability and beating spam filters. You'll also learn these concepts:…
Summary In today's episode, I walk through how to prove the ROI of analytics and marketing data science, breaking down three methodologies for measuring the earned side of the equation. Here's what this means for you. You'll gain a practical framework for quantifying analytics value even when those tools sit one step removed from direct…
Summary In today's episode, I explain why SEO and content marketing have effectively merged in the age of AI-driven search engines and topic-based ranking. Here's what this means for you. You can move past outdated keyword tricks and instead build content that demonstrates genuine expertise and earns links naturally. You'll also learn these concepts: how…
Summary In today's episode, I break down how to organize and track display ads using Google Analytics UTM tracking codes, spreadsheets for governance, and Data Studio for reporting. Here's what this means for you. You'll gain a complete taxonomy framework that lets you see exactly which ads, vendors, and content pieces drive real performance across…
Summary In today's episode, I walk through three exciting AI trends and three worrying trends shaping marketing data science in 2020. Here's what this means for you. You get a clear-eyed view of where machine learning is gaining power and where it poses real risks. You'll also learn these concepts: how natural language processing and…
Summary In today's episode, I show you how simple spreadsheet statistics like mean and median can reveal actionable insights hiding in your marketing data. Here's what this means for you. You can use these two numbers side by side to judge whether your campaigns are actually working without any fancy analytics tools or advanced degrees.…
Summary In today's episode, I walk through best practices for updating focus keywords on established pages that already rank well, using a shift from "financial planning" to "wealth management" as the example. Here's what this means for you. You learn to think in terms of topical authority instead of single keywords, which lets Google see…
