Summary In today's episode, I announce the launch of Trust Insights' new Google Analytics 4 for Marketers course, built in direct response to overwhelming community demand for GA4 training. Here's what this means for you. You gain 5.5 hours of unconstrained, comprehensive training covering GA4 alongside its essential companions, Tag Manager and Data Studio, so…
Jordie asks, “What are your experiences in offering workshops / trainings? I am looking to craft and launch workshop myself so I am super interested to hear how you did / and are doing.” Workshops and trainings are a core part of what I do, so there’s definitely a logic and process to it. First,…
Summary In today's episode, I walk through how to build, price, and deliver workshops and trainings that people will actually pay for. Here's what this means for you. You'll get a clear framework to decide whether your topic deserves a paid workshop and how to structure it so attendees walk away with real value. You'll…
Thomas asks, “What tool do you like to use to record your computer screen? Looking to make an instructional video and I want to show the steps on the screen as I go.” Without a doubt, Techsmith Camtasia. It’s the best tool for the job, especially if you want to do more interactive stuff like…
Summary In today's episode, I walk through how to track PDF downloads in Google Analytics using Google Tag Manager. Here's what this means for you. You'll be able to see exactly which PDFs visitors click on and treat them as page views just like any other page on your website. You'll also learn these concepts:…
Summary In today's episode, I break down how I approach professional development through inquiry-based learning and why it works particularly well in agency life. Here's what this means for you. You'll discover a learning methodology that builds deep practical experience and a portfolio of real casework even before you land paying clients. You'll also learn…
Summary In today's episode, I walk through two new features in TechSmith Snagit 2020 that transform the tool from a screenshot app into a full documentation and tutorial platform. Here's what this means for you. You gain a faster, more professional way to produce educational content like online courses, webinars, and slide decks without needing…
Summary In today's episode, I walk through how to conduct a skills inventory so you can map out what you know and what you don't as a marketer. Here's what this means for you. You gain a simple method for spotting blind spots and choosing what to learn next, which sharpens both your expertise and…
Jeremy asks, “Who are your communities? Where do you go to get smarter?” In the context of business and marketing, getting smarter in a useful way requires focused learning. Once you’ve become competent in the basics, you need focused lines of inquiry in order to grow. It’s very difficult to just “get smarter” in general…
