Summary In today's episode, I explore what makes someone a true thought leader and the dangers of extending trust beyond someone's area of expertise. Here's what this means for you. You gain a practical framework for evaluating whose advice deserves your trust and when to ask for citations. You'll also learn these concepts: how the…
Summary In today's episode, I break down how to identify and create content around advanced questions instead of commodity tactical FAQs. Here's what this means for you. You can shift your content strategy away from chasing search traffic and toward creating strategic pieces that resonate with C-suite executives and key stakeholders. You'll also learn these…
Summary In today's episode, I explore why society drowns in conspiracy theories and trace the problem back to our false belief that all opinions carry equal weight. Here's what this means for you. You gain a sharper framework for evaluating claims by recognizing the real difference between genuine expertise and loud opinions. You'll also learn…
Summary In today's episode, I explore the responsibility that comes with having a platform and using your voice for important issues beyond just selling products. Here's what this means for you. You'll see why speaking up on issues you care about isn't only morally right but also aligns with your own self-interest and your business…
A special, purely-fun episode of #FridayFeeling in which we consider both the Jedi and Sith Codes, why both are wrong, and how it applies to modern-day life. May the Force be with you always, friends. Disclaimer/Disclosure: All things Star Wars™ are the copyright of Lucasfilm and Disney. Can’t see anything? Watch it on YouTube…
Chris Strub asked, “What is the best advice for a marketer just starting out in 2018?” Build the three Ps that we so often talk about at Trust Insights: People: your personal network of people smarter and better than you as well as your peers Process: your golden cookbook of strategies, tactics, and methods of…
“Fall seven times, stand up eight.” – Japanese proverb I’m a measurement junkie. I’m not as proficient as Mr. Penn mind you, but I have the equivalent of a master’s degree in statistics and love to dive into difficult measurement problems. Here’s the very present problem I faced. I just published a book called KNOWN,…
