I’m thrilled to see so many people running with flash mob ideas, like Joseph Jaffe and his new book, Join the Conversation; Joseph’s campaign was called Bum Rush the Amazon Charts, inspired by Scott Sigler and the original Bum Rush the Charts. That said, I want to reiterate something – the inspiration behind, the creator…
Is PodCamp Too Corporate? or, Welcome New Folks! Bill Weye on his blog asks a great question – has PodCamp Boston, in effect, sold out, with its huge list of attendees from corporations? Gosh, I hope so. But not in the sense he’s thinking. In terms of sponsors and vendors, there are so far three…
I recently had the experience of throwing a block party in my neighborhood, and was amazed at the number of neighbors who showed up. It was a great experience, and I attribute a major part of its success to one factor: my wife and I take daily walks through our neighborhood. We don’t necessarily interact…
The buzz this weekend was clearly about Q – the first TRUE viral marketing product I’ve seen in new media. It’s viral just like a real virus – it spreads to everyone you’ve come in contact with, and the power of its infection is multiplied by the level of contact you have with others. We’ll…
This is the New Media Fishbowl. A commenter on Mitch Joel’s blog pointed out a Facebook Application that could draw a hyperbolic map of your friends in your network and how they were related. I was stunned to see a true, graphical, and clear representation of the New Media fishbowl, the echo chamber, whatever you…
iPhone. Bacn. Chocolate Rain. LOLcats. Copybot. Bum Rush the Charts. Lonelygirl15. What do all these have to do with each other? They’re all “viral” memes – high speed, high attention, sticky microcontent that spread like wildfire in various online communities. Just a mere mention of them on a blog can, if caught early enough, drive…
A funny thing happens when there’s excess liquidity in a financial market, as has been the cases in the past 6 years due to housing. First, a quick primer. Liquidity is any asset that can be converted to cash quickly and with minimal loss of value. A blue chip stock – like Coca Cola –…
Another reason new media folks may not like to leave the fishbowl? When you market outside your community, the rejection rate gets a LOT higher, and the rejections themselves can be a lot more vicious. If you’re a nice, kind, easy-going person, as many in new media are, dealing with skyrocketing rejection rates can really…
