Podcasting is hot. The business world wants a piece of a huge and ever-growing audience. I’ve been podcasting for over 10 years, and it’s never gotten as much attention as it is today. In this series, we’re examining how to market your podcast. In order to achieve your business goals, ultimately your podcast has to…
Google made very large waves recently by announcing that the mobile-friendliness of your site is going to significantly impact search results. From the Official Google Webmasters Blog: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have…
Yesterday, Google finally opened up the augmented reality game Ingress to iOS users, after having been an Android app for over two years. Ingress is a game in which you travel the real world, gathering resources, and looking for “alien portals” to take over or defend using your smartphone or tablet; these portals exist in…
Honestly, who would believe it anyway? If you’re looking for something from me, check out the new mobile app I’m releasing at work instead.
Try this: Or try this: If your business cannot be found by voice search, you’re going to lose an increasingly larger amount of mobile search traffic. Think carefully about your domain name and how easily the machines will or do recognize it. Think carefully about how clever you want to be with your brand or…
Is your website mobile-friendly? That’s a trickier question than it might seem at first, especially if you’ve had a redesign done that is supposed to have made your website mobile-friendly. Here are 3 simple tests to determine whether your website is or isn’t mobile friendly using a standard web analytics package. First, be sure you’re…
For those brave souls willing to dig through analyst calls and investor statements, a bounty of interesting tidbits awaits in Facebook’s 2012 financial results. The social networking behemoth clocked in at $5.089 billion in revenue, up substantially from the $3.711 billion from 2011. More interesting for us marketers are these few tidbits. Monthly active users…
Today’s post is a simple explanation of what you need to do in order to find your mobile web traffic and understand what you should be doing with it using Google Analytics.
I’m in transit as I write this on the way to Dreamforce 2012. I’ve got my iPad fully loaded to be a mobile office (though I’ve got my laptop along for the ride as well). To make the most of the trip, I’ve got a grab bag of apps that I recommend for anyone doing…
2011 is being promoted as the year of mobile, when mobile devices eclipse the desktop, when the iPad 2 and the Android tablets dominate computing, and various other bits of hype. But how much should mobile matter to you and your business? Unquestionably, you should have a mobile strategy, in the sense that you should…
