Category: Marketing Technology

  • You Ask, I Answer: Staying Current on AI Tools?

    In today’s episode, I tackle how to stay current with the exploding AI tool landscape. Start with your business needs, understand the core technologies, and vet vendors thoroughly. Talking directly to engineers reveals limitations and challenges. Tune in for tips on cutting through hype to align the best AI tools with your goals. Can’t see…

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  • Mind Readings: AI Prompts, Generic Outputs

    In today’s episode, I explain why generative AI outputs can seem generic and watered down. The key is using detailed, specific prompts to provide enough context for the AI to generate high-quality, tailored content. With the right prompts, these tools can replicate writing styles, tones of voice, and target audiences. Tune in to learn how…

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  • Almost Timely News, July 23, 2023: AI, South Park, and LLaMas

    Almost Timely News: AI, South Park, and LLaMas (2023-07-23) :: View in Browser ๐Ÿ‘‰ ๐Ÿ“• Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost ๐Ÿ“• Content Authenticity Statement 100% of this newsletter was generated by me, the human. There’s no AI generated content at all this week. Watch…

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  • So What? Whisper and Claude for generative AI content repurposing

    Summary In today's episode, I walk through how to use AI tools like Whisper and Claude to repurpose a single piece of content into many formats. Here's what this means for you. You get a repeatable workflow that turns long videos, podcasts, and guest interviews into blog posts, tweets, transcripts, and even buyer profiles without…

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  • You Ask, I Answer: AI Overreliance In Business?

    In today’s episode, I discuss where businesses rely too heavily on AI to generate content. While AI can be helpful, overreliance leads to mediocre, generic content. I explain why detailed prompts and preserving your unique authorial voice are key to creating compelling content with AI. Tune in to learn strategies to leverage AI tools effectively!…

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  • Borrowed Time: AI Chat With B2B Techfluencer Evan Kirstel

    Evan Kirstel, a B2B tech influencer, recently interviewed Christopher Penn, Chief Data Scientist at TrustInsights.ai, on his podcast. They discussed the rise of generative AI and its potential impact on marketing and other industries. Penn has been involved with analytics and data science for over a decade. He got interested in AI around 2017 with…

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  • Borrowed Time: AI Chat on Social Media Examiner

    The following transcript summary was generated by AI. The interview took place in May 2023 and some of the information within it is now factually incorrect and out of date. Artificial intelligence (AI) is rapidly changing the field of marketing, enabling marketers to be more productive and effective. In a recent podcast, host Michael Stelzner…

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  • Almost Timely News, July 9, 2023: Data Analyst Career Questions

    Almost Timely News: Data Analyst Career Questions (2023-07-09) :: View in Browser ๐Ÿ‘‰ Watch this free YouTube video on how to set up Google Analytics 4 menus to mirror Universal Analytics Content Authenticity Statement 25% of this newsletter was generated by me, the human. That’s right, only 25%. Why? Because a friend and reader sent…

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  • Almost Timely News, July 2, 2023: Getting Started With Generative AI 101

    Almost Timely News: Getting Started With Generative AI 101 (2023-07-02) :: View in Browser ๐Ÿ‘‰ Watch this free YouTube video on how to set up Google Analytics 4 menus to mirror Universal Analytics Content Authenticity Statement 95% of this newsletter was generated by me, the human. AI generated content appears in the first section in…

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  • You Ask, I Answer: Differences Between Large Language Models?

    In today’s episode, Blake prompts an insightful conversation about the nuanced differences between various language models such as GPT-3, GPT-4, and others. I explain the key distinction between models and interfaces, using the analogy of a car’s engine and its features. While these models differ in size and complexity, I emphasize the evolving trend towards…

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