Summary In today's episode, I break down GDPR rules around cold email outreach and explain why warming up cold leads directly violates the law. Here's what this means for you. You need permission-based marketing to stay compliant and avoid million-dollar fines that could sink your business. You'll also learn these concepts: how purpose-specific consent differs…
One of the most important core concepts in understanding marketing AI is the difference between interpretability and explainability. When we want to understand how a piece of software arrived at the outcome, we’ll choose between these two methods. Why Does This Matter? These two concepts are vital to our ability to audit AI and prove…
A PSA for my American friends to remind you that if you voted by mail, go and check that your ballot has been received and accepted by your state. It’s like ordering something from Amazon, you can check your status and updates. If it has not been accepted, you need to vote normally. DO NOT…
Summary In today's episode, I break down who bears legal liability when AI models cause harm or violate marketing and discrimination laws. Here's what this means for you. You discover that as the end user, you typically assume full responsibility for how you deploy AI in your business, not the vendor who built it. You'll…
Summary In today's episode, I break down the difference between fair and unfair bias in AI and machine learning, and explain why laws and values define the line between acceptable targeting and illegal discrimination. Here's what this means for you. You bear personal liability whenever your models disadvantage protected classes, even if you never intended…
Summary In today's episode, I break down why in-person events remain unsafe during the COVID-19 pandemic and what organizers must consider before bringing attendees back together. Here's what this means for you. You gain a clear framework for evaluating event safety that prioritizes attendee health, legal protection, and insurance viability over short-term revenue. You'll also…
Leah asks, “What do you recommend for an affordable stock photos / stock footage site?” You get what you pay for doesn’t necessarily apply to stock photos, because sometimes you get a lawsuit and those are fairly expensive. What should you do? Roll your own, for legal reasons. Can’t see anything? Watch it on YouTube…
Summary In today's episode, I explain why affordable stock photo and footage sites are risky and recommend building your own legal library with your phone instead. Here's what this means for you. You can sidestep six-figure copyright lawsuits by photographing common objects yourself and keeping costs at nearly zero. You'll also learn these concepts: the…
Summary In today's episode, I walk through why buying an email list is one of the worst moves a marketing team can make, from legal liability to permanent domain blacklisting. Here's what this means for you. You'll discover the fastest path to a healthy, profitable email list is content so compelling people volunteer their addresses…
Summary In today's episode, I walk through the three main categories of music licensing for podcasts and where to find legal sources. Here's what this means for you. You avoid six-figure infringement bills and support artists properly when you grasp how performance rights and mechanical rights work and which agencies enforce them. You'll also learn…
