Influencer Marketing Archives - Page 2 of 7 - Christopher S. Penn

You Ask, I Answer: The Definition of Influencer?

by Christopher S Penn | Jun 22, 2020 | Influence, Influencer Marketing, Marketing, Measurement, Strategy

Salil asks, “Can reviewers of products on YouTube that have a large following ie. 1 million or more but are not paid by companies to promote their products (example: the channel – Dope or Nope) be called “influencers”?” The definition of...

You Ask, I Answer: Facebook as Influencer Marketing Agency?

by Christopher S Penn | Dec 19, 2019 | Influencer Marketing, Facebook, Influence, Instagram, Marketing, Marketing Technology

Erik asks, “What do you think of Facebook adding Instagram to its Brand Collabs Manager? Is it going to put influencer marketing agencies out of business?” At this exact moment? No. The targeting is fairly horrendous. Will it improve? Yes. Does Facebook...

Content Marketing World 2019 Recap

by Christopher S Penn | Sep 6, 2019 | Content Marketing, Content, Influence, Influencer Marketing, Marketing, Marketing Technology, search engine optimization, SEO, Social media, Social networks

A few core themes stuck out from this year’s Content Marketing World: – Social as we knew it is toast. Treat social as an ad channel. – Content without strategy is noise. No surprise there. – SEO has retaken center stage in importance to...

Fun Fact Friday: Social Influencer Benchmarks

by Christopher S Penn | Mar 15, 2019 | analytics, Data Science, Influence, Influencer Marketing, Marketing, Marketing Technology, Social media, Social networks

In today’s episode, I take you behind the scenes for what went into the Trust Insights 2019 Social Media Influencer Benchmark report. Learn why we chose the measures we did, what surprises we found along the way, and how the report could save you a whole bunch...

You Ask, I Answer: Analytics and Social Media Marketing Strategy

by Christopher S Penn | Mar 6, 2019 | AI, analytics, Artificial Intelligence, Data, Data Science, Influencer Marketing, Machine Learning, Marketing, Marketing Technology, Social media, Social networks

Sherry asks, “How do you use analytics to set marketing strategy, especially for social media marketing?” While this is a very broad question, we can use our AI-Powered Social Media Marketing Process as the starting point for discussing the use of...

You Ask, I Answer: How to Start Marketing from Scratch?

by Christopher S Penn | Dec 27, 2018 | Marketing, Influence, Influencer Marketing, search engine optimization, SEO, Strategy

Kirill asks, “If you were starting from scratch in 2019 with no budget, what would you do to gain traffic for your project?” The answer to this question is contingent on what the project or product is. One of the flaws of modern marketing is that we spend too little...