Category: Demand Generation

  • You Ask, I Answer: Discarding B2C Email Addresses in B2B Marketing?

    Summary In today's episode, I explain why B2B marketers should stop disqualifying leads just because they submit a Gmail or Hotmail address, and I share better approaches for capturing those contacts. Here's what this means for you. You'll stop leaving money on the table by treating valid prospects as junk and start building richer lead…

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  • You Ask, I Answer: LinkedIn Contact Export Data Details?

    Summary In today's episode, I tackle a listener's question about whether you can download LinkedIn contacts with city or state location, and explain why LinkedIn's official export no longer includes that information. Here's what this means for you. You learn that while scraping tools exist, they violate LinkedIn's terms of service and risk getting your…

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