Alessandra asks, “How do you keep/store/index all the information you read, and I am sure you read A LOT, that might be useful for future presentations/consulting/business development activities?” Terrific question – it depends on what the information is. Photos: Google Photos. The AI is unbeatable. Notes: Evernote. Short ideas: Apple Reminders. Mind maps: Mindnode maps…
Beatrice asks, “Can you recommend a tool to tie social media data and surface best performing content, campaigns, ads cost, abnormalities, and ROI?” In a word, no – at least not in the sense of a prepackaged, off the shelf product. You’ll have to do that yourself. There’s a multistage process for doing so. Watch…
Sherry asks, “How do you use analytics to set marketing strategy, especially for social media marketing?” While this is a very broad question, we can use our AI-Powered Social Media Marketing Process as the starting point for discussing the use of analytics in setting, informing, and executing strategy. Watch the video for a walkthrough. See…
Julie asks, “What trends should I be looking for in my analytics?” The answer to this question is going to require some math, so pour a coffee and let’s tuck in. In this video we’ll review simple and exponential moving averages, the moving average convergence divergence indicator, and the application of the stock alerting technique…
In today’s IBM THINK 2019 Day 3 Recap, we look at the problem of bias in AI and machine learning, the three locations in the development process where bias can creep in, and how IBM helps us mitigate bias with two key products, Fairness 360 and IBM Watson OpenScale. Learn more: – Fairness 360 (open…
In this video, learn 5 key takeaways from day 2 of IBM THINK 2019 on the topics of finding more AI/ML talent, the use of personas in an AI work, digital transformation and its relationship to AI, finding new opportunities for innovation, and perhaps the meaning of life itself with quantum computing. Can’t see anything?…
Dave asks, “How do you interpret the “why”, i.e. if you see data that says actions were taken (or not) how do you determine WHY those actions were taken so you can replicate or avoid those specific marketing tactics moving forward?” No analytics tool focused on gathering “what” data – meaning, what happened – is…
Jennifer asks, “How do I know, based on my analytics, when it’s time to change tactics?” For questions like this, we look outside of marketing to a discipline that is supremely well-practiced in changing tactics as soon as indicators go sour: financial trading. There are hundreds, if not thousands, of techniques for quickly spotting trends…
Reversing the script today. I’m asking, and you’ll answer: please buy a copy of AI For Marketers, Second Edition. Why? What’s in it for you? This is a book to help marketers understand machine learning and how it applies to your work. You’ll learn what AI is and isn’t, the kinds of marketing problems it…
Vincent asks, “What’s the one insider secret for marketing you’d never put in a tweet or a YouTube video, the kind of secret sauce that you withhold for everyone but your best clients?” If the work I do with Trust Insights were cooking, I give away the utensils and the ingredients. Customers pay for the…
