AI is not a substitute for expertise. I recently posted about how I dropped out of the stock market for a while and recommended that other people talk to their qualified financial advisors and experts because I am not one. Can generative AI evaluate the data you give it? Absolutely. Can it draw impressive conclusions,…
Out of all the announcements at Google I/O yesterday, which do we care about as marketers? AI mode is basically LLM-based “search”. You have a full, regular chat – which means regular search results are gone. For now, it’s a tab in Google search results. The Google team said they’ll migrate features to the core…
Let’s talk a bit more about AI data privacy for a minute. Disclaimer: I am not a lawyer. I cannot give legal advice. Seek a qualified lawyer in your jurisdiction for legal advice specific to your situation. Someone asked me recently when I was advocating for local AI models if I was concerned about a…
“What’s your hobby, Mr. Bond?” “Resurrection.” Me too, Mr. Bond. And generative AI enables that. Here’s an example. Once upon a time, there was an amazing Google Chrome tab extension that let you set up different time zones in new tabs, like a world clock. It was pretty, it was effective, it was… bloated. The…
42 pages. That’s how many pages of settings you need to go through to set up a simple small business website according to best practices – WITHOUT a CRM or marketing automation system. I was setting up a website for a friend of mine tonight, and these are the number of settings you have to…
Granularity is precision. If the outputs you’re getting from AI aren’t the quality you expect, chances are that there isn’t enough granularity in either the data you’re giving it or the prompt you’re asking it. Remember that generative AI tools – language models in particular – need to talk. They need to say things out…
I saw Mitch and many others posting about Pocket’s demise, looking for a replacement. This is 2025. This is the era of generative AI coding capabilities that are bar none. Gemini 2.5. Claude 4. o3. Make. Your. Own. I mean it. Sit down and have a conversation with generative AI about: What Pocket did What…
Was there any surprise that AI literacy is the fastest rising skill right now? No, not at all. But what else is interesting is that other skills are AI-adjacent. Being good at AI means being good at : – Conflict mitigation, both from a change management perspective and even in working with AI and prompting…
