42 pages. That’s how many pages of settings you need to go through to set up a simple small business website according to best practices – WITHOUT a CRM or marketing automation system. I was setting up a website for a friend of mine tonight, and these are the number of settings you have to…
Granularity is precision. If the outputs you’re getting from AI aren’t the quality you expect, chances are that there isn’t enough granularity in either the data you’re giving it or the prompt you’re asking it. Remember that generative AI tools – language models in particular – need to talk. They need to say things out…
We’ve got a new newsletter – So What? Tell Me When I Should Care AI News. This is a new experiment from Trust Insights, making a machine-generated newsletter. Let me take you behind the scenes. Katie and I have watched AI news come flooding in. Every day, there are thousands of new articles, social posts,…
I saw Mitch and many others posting about Pocket’s demise, looking for a replacement. This is 2025. This is the era of generative AI coding capabilities that are bar none. Gemini 2.5. Claude 4. o3. Make. Your. Own. I mean it. Sit down and have a conversation with generative AI about: What Pocket did What…
MCP is a GPT you control. A lot of people have had a lot to say about Model Context Protocol, or MCP. It’s one of the hot topics in generative AI right now, but it’s also absurdly opaque to a lot of folks. Here’s what it is and how it works. Functionally, MCP is a…
Was there any surprise that AI literacy is the fastest rising skill right now? No, not at all. But what else is interesting is that other skills are AI-adjacent. Being good at AI means being good at : – Conflict mitigation, both from a change management perspective and even in working with AI and prompting…
I’m sitting on a plane at 32,000 feet, over the Atlantic Ocean. Internet is spotty at best. But with a local AI model – Gemma 3, Google’s latest open model – running locally on my MacBook, I’m processing hundreds of articles for the Trust Insights newsletter, chatting with my AI environment, and building workflow automations…
I’ll preface this by saying you should not put confidential data into public, unsecured AI systems. Just so we’re clear. Don’t do it. Now, with that clear, unambiguous warning out of the way, let’s look at this particular dichotomy. On the one hand, people say not to trust AI. It hallucinates. It makes things up.…
AI needs MESS. By this, I mean Minimum Effective Smallest Size. What is the smallest size AI model you can use for a task that still gets the job done? Some tasks, like generating text, require a very large model with a lot of knowledge to work effectively. When very little information is provided, the…
Information is inherently free. Think about it for a second. When someone shares information with you, the transfer of information is intangible. And once it’s in your head, there’s no way for that person to claw it back, to make you forget it. Learning is inherently free. Knowledge is inherently free. Which means in the…
