Customer experience, or CX, has been and continues to be a hot topic for businesses seeking higher marketing ROI and longer customer retention. As with any seemingly new topic, we’ve lots of jargon to contend with. What is CX? How is it different from previous efforts to retain and grow customer loyalty? Let’s dig into
The most innovative marketers routinely pick up new things, try them out, and succeed or fail. Why are marketers struggling so much to adapt to artificial intelligence and machine learning? In this series, we’ll explore machine learning and artificial intelligence to build a foundation for understanding the field – and how it applies to marketing.
Disruption rarely occurs because a new technology magically makes everything better. Few creators of software and algorithms build solely for the purpose of disrupting anything. Many creators of companies build to solve a problem they’ve had and they don’t see anyone else trying to solve, or entrenched interests block. Imagine an industry so bad that
Account-based marketing (ABM), or target account marketing, has been the darling of B2B marketers for a few years. With advances in technology, it’s poised to become a powerful force in B2C marketing as well. An ABM Primer For those unfamiliar, ABM is a marketing method in which we target only those companies and buyers who
The following is a guest post from the inimitable Jay Baer. The best opportunity to grow your business with customer service is to engage with your “onstage haters,” or customers who complain in public forums. And the best opportunity to engage with your onstage haters isn’t in social media (yet). More than half of onstage
