Brian asks, “What are you currently carrying/using on the road for video?” Great question. For the most part, I’m doing two primary functions with video on the road – documentation of stuff and capturing my talks. For the former, all you really need is a smartphone with a decent camera. For the latter, here’s what…
Michael asks, “How do you find the balance between creation and promotion in content marketing?” Great question – the answer is going to depend on which is more broken. Generally speaking, I’m a fan of mitigating the weakest point in any operational funnel until you hit diminishing returns. The question is, how do you know…
Michael asks, “What do you think of the prediction that consumers will flock to passive YouTube-like experiences as they detox from social platforms like Facebook that command active interactions?” I doubt that we’ll see consumers abandon the Facebooks of the world any time soon. I do think marketers need to have a passive play –…
Michael asks, “With regard to Gary Vaynerchuk’s advice about documenting versus creating content for marketing purposes, what should we be documenting?” This is a great question, partly because Gary’s advice is based on his experiences, and thus is optimized for him and the way he runs his company. Our interpretation and adaptation of that advice…
Marije asks, “Do you think it is worth it to put a lot of effort into one piece of content or is one better off focusing on making more and smaller pieces of content?” Quality is job one in content marketing, but the ideal state is to produce high quality content at scale. There’s a…
Marije asks, “Do you think that a small company should use a different content strategy than a large company? If so, what is the main reason for that?” At a macro level, every company’s content marketing strategy is and should be identical: use content to improve the experience along the customer journey, from awareness through…
Kourtney asks, “How can you use YouTube for organic marketing?” YouTube is a search engine. Start by thinking of it as a search engine, rather than a video channel or a social network, even though it’s also those things. Let’s walk through some of the basic tips; be sure to take my free Video SEO…
Jim asks, “Do you know what are the best tips for confident public speaking?” This is a great and tough question. Many, many people are terrified of public speaking. At the end of the day, public speaking is just another form of content marketing. Learn the three basic rules and public speaking tips for being…
In this review, learn the two features that matter most to me as a marketer, one which protects personally identifiable information, and the other which makes design feedback much easier. FTC Disclosure: I was provided a review copy of the application at no cost. Learn more about TechSmith SnagIt 2019 here. Can’t see anything? Watch…
Rosh asks, “What other tools might you use in content creation?” Great question. Let’s look at a few of the tools that I love to use. FTC disclosure: anything that goes to a paid service is probably an affiliate link. Some of my favorites: Quora and a text editor Neil Patel’s Ubersuggest Answer the Public…
