Marije asks, “Do you think that a small company should use a different content strategy than a large company? If so, what is the main reason for that?”
At a macro level, every company’s content marketing strategy is and should be identical: use content to improve the experience along the customer journey, from awareness through loyalty. The difference will be in implementation, driven by budgets, resources, and one key factor that 99% of companies do completely wrong. Watch the video to find out what, and one way to avoid making a disastrous content marketing mistake.
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What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video.