Summary In today's episode, I dismantle the myth that shrinking attention spans are killing long-form content and show why quality is the real culprit. Here's what this means for you. You'll reframe your marketing mindset from competing for scarce attention to competing with Netflix, Disney+, and Spotify on quality. You'll also learn these concepts: why…
Summary In today's episode, I walk through how to pick the right reading level for website copy and which readability algorithm to use for marketing content. Here's what this means for you. You can match your writing to your audience's actual reading ability and test whether readability changes truly move your conversion rates. You'll also…
Stephanie asks, “How can marketers measure if their content is improving the customer experience?” In the buyer’s journey portion of the customer experience, measure by pipeline acceleration; what content is moving people towards conversion? In the owner’s journey, look to your marketing automation data. Can’t see anything? Watch it on YouTube here. Listen to the…
Jen asks, “How often do you feel like ads should be changed out and freshened up?” I don’t feel anything. I look at the data. Look for diminishing returns, and use that as your determinant for when to make a change. How do you calculate that? With a moving average change indicator. Can’t see anything?…
Summary In today's episode, I walk through a data-driven method for deciding when to refresh or retire your ads instead of relying on your feelings. Here's what this means for you. You gain a clear, repeatable technique that detects diminishing returns in your ad performance so you can protect your budget and boost ROI. You'll…
Summary In today's episode, I explore whether one variable can cause another without showing a statistical correlation, breaking down five real-world scenarios where this hidden causation happens. Here's what this means for you. You gain a sharper eye for catching causation buried in messy, hidden, or canceling data so you stop trusting correlation alone. You'll…
Summary In today's episode, I walk through where real estate professionals can source market data and how to turn it into actionable insights through exploratory data analysis. Here's what this means for you. You gain a practical framework for pulling the right indicators together into dashboards that sharpen your buying and selling decisions. You'll also…
Summary In today's episode, I announce the end of Saturday Night Data Party and explain why marketers must adapt to shrinking data access and increasingly unreliable research. Here's what this means for you. You gain a clear framework for becoming a data custodian and applying rigorous peer-review thinking to everyday marketing analysis. You'll also learn…
Summary In today's episode, I break down whether branded search actually matters for highly technical B2B sales and how to validate its real impact through analytics and direct buyer research. Here's what this means for you. You get a concrete framework for combining digital analytics with qualitative customer interviews to map true buyer behavior in…
Talesa asks, “How do you chip away at the progression of creating a data driven swot analysis on a small team that doesn’t already possess all the key skills?” In regard to a SWOT analysis using data, the place to start is to identify what data you do have, and whether it’s of any use…
