Brian asks, “When should a company really consider shifting over to Google Analytics 4?” Interestingly, reports from Reddit say people setting up new properties are not given an option for GA 3 (aka Universal Analytics, it is available as an ‘advanced’ option) so we’re already seeing Google pushing hard for GA 4 adoption. You should…
Summary In today's episode, I walk through exactly when and how your company should make the leap to Google Analytics 4. Here's what this means for you. You get a practical migration framework built around parallel deployment, governance readiness, and stakeholder reporting continuity rather than a single switchover date. You'll also learn these concepts: why…
Ivelina asks, “I can’t find anything in the new GA4. So what if you are not that good at reading raw data?” You’re not alone. Many, many people are having trouble, and it’s because of the change in mindset about how Google Analytics 4 collects data. When you compare the two side by side, GA4…
Summary In today's episode, I explain why Google Analytics 4 feels so different from the old version and what that shift means for your workflow. Here's what this means for you. You'll learn to think of GA4 as an analysis engine rather than a reporting tool, which changes where you build your dashboards. You'll also…
Summary In today's episode, I walk through building out a basic marketing technology stack for a personal brand website, covering PHP updates, analytics backup tools, Search Console setup, newsletter configuration, and brand monitoring. Here's what this means for you. You'll see the exact IT gotchas that trip up marketers when assembling infrastructure and how to…
Tristan asks, “How are you getting on with the new Google Analytics 4 interface and data collection?” Google Analytics 4 represents a sea change in how Google thinks of its marketing platform. Instead of an all-in-one application, it’s now part of a suite of 3 major pieces that every marketer will need to consider. Google…
Summary In today's episode, I break down the major changes in Google Analytics 4 and what marketers must do to prepare. Here's what this means for you. You get a clear picture of why GA4 shifts to an event-based model and splits the marketing stack into three distinct tools, so you can start collecting data…
Summary In today's episode, I tackle a listener's question about quantifying online social media interactions at conferences versus offline conversations in hallways and bars. Here's what this means for you. You'll discover why a clean apples-to-apples comparison is nearly impossible and what practical workarounds exist for proving event ROI. You'll also learn these concepts: how…
