“Everyone can be a super! And when everyone’s super… no one will be.” – Syndrome, from The Incredibles Corinna and I were chatting the other day in the Trust Insights Analytics for Marketers Slack group (https://www.trustinsights.ai/analyticsformarketers) about a malfunctioning Claude skill. On a lark, I took a look under the hood and found that it…
Summary In today's episode, I explain how enterprises can prevent AI API and token costs from spiraling out of control when running multi-agent architectures by building their own on-premises AI inference centers. Here's what this means for you. You'll gain a practical strategy for keeping AI costs predictable while maintaining strict data governance and compliance.…
_Almost Timely News: 🗞️ How I Proved Listicles May Harm Your GEO (2026-06-21) :: View in Browser_ The Big Plug 👉 My new course, GEO 201 on competitive GEO measurement, is now for sale. Content Authenticity Statement 75% of this week’s newsletter was made by me, the human. You’re going to see a lot of…
Summary In today's episode, I walk through what Web MCP is and how marketers can start implementing it on their websites before competitors catch on. Here's what this means for you. You position yourself ahead of the curve by giving AI agents an invisible storefront they can use to complete tasks on your behalf. You'll…
Summary In today's episode, I explain how to manage and track shadow AI and unauthorized local model usage by employees in your organization. Here's what this means for you. You gain a straightforward framework for detecting unsanctioned AI tools through financial auditing and network traffic analysis. You'll also learn these concepts: why free AI tools…
“What can we do to future-proof our company?” “How can I future-proof my career?” There is no such thing as future-proofing. Do I understand the instinct, to want to insulate yourself from change? Sure. Keeping up with change is exhausting. But there’s no such thing. Change is the only constant. On the eve of my…
Summary In today's episode, I break down how to measure the true organizational ROI of system-level AI workflows compared to individual chatbot companions. Here's what this means for you. You gain a practical framework for quantifying AI's financial impact in your enterprise rather than relying on vague productivity claims. You'll also learn these concepts: the…
What did you have for lunch last Tuesday? Do you remember? I don’t. It was probably leftovers, but I’m not sure. Why? Because it wasn’t a big deal. But I remember what I had for lunch on a Saturday in May in 2001, 25 years ago. Steak, barely toeing the line between rare and medium…
Summary In today's episode, I explain how to enforce data boundaries and prevent AI agents from executing destructive actions with compromised credentials in the enterprise. Here's what this means for you. You treat AI agents exactly like untrusted human contractors and apply the same containment, access control, and oversight strategies you already use for people…
