Your company will probably be buying AI hardware at some point if you’re heavy users of it. I ran an assessment this morning in Opcode to see what Trust Insights Claude Code usage was for the last 30 days and see what we would have paid if we were on Enterprise instead of Max 20.…
Let’s talk about not supporting AI/big tech companies financially. It’s probably not realistic, if you are a working professional in a knowledge work job, to avoid big tech companies like Google, Microsoft, Meta, and other companies shoving AI down your throat. But like everything, you can reduce harm. First, almost all Big Tech is in…
Katie’s on vacation so I’m borrowing the ranty pants. I’ll give them back when she’s back from PTO. Earlier today, Pam Didner, Taylor Logue & Iva Ignjatovic produced a nice writeup of AI speakers, and in the post is this paragraph next to my entry (thank you!): “Pam’s take: Chris pairs well with a strategy…
Accessible = AI ready. A gentle reminder that if you create things that are WCAG 2.1 ready (web content accessibility guidelines), you are implicitly creating them to be AI-ready for agents, because AI agents use the same selectors (e.g. Playwright, browser automation) that assistive technology uses. For example, ARIA HTML labels? Perfect fodder for browser…
_Almost Timely News: 🗞️ How AI Detection Works (2026-06-07) :: View in Browser_ The Big Plug 👉 My new course, GEO 201 on competitive GEO measurement, is now for sale. Content Authenticity Statement 99% of this week’s newsletter content was generated by me, the human. You will see a small piece by Google Gemini in…
Here’s the irrefutable gold standard for measuring AI Visibility/GEO/whatever: ASK PEOPLE HOW THEY HEARD OF YOU. Marketers have spent the last 20 years becoming increasingly allergic to talking to real customers, probably because at many companies, if they did, they’d get an earful. So we’ve tried our hardest not to ever talk to real people.…
Enterprise AI is local AI. What does enterprise AI need? Strong governance, complete data control and privacy, fixed and stable requirements, audit trails, and total transparency. What do most AI solutions deliver? Literally none of that. “Oh, time for a new model!” announcements every 3 months doesn’t fly in the enterprise, not when standards need…
To get the most out of AI, use AI as little as possible. This very contradictory statement does make sense. Generative AI has a tendency to reinvent the wheel. Every time you ask it to complete a task and you don’t provide tools for it to do so, it tends to write them from scratch.…
