Summary In today's episode, I explain how to move past generic AI prompts to create highly specific lead generation tools for coaching businesses. Here's what this means for you. You will transform mediocre AI fluff into compelling marketing assets that truly resonate with your target audience. You'll also learn these concepts: why specific prompts function…
A reminder that you need to build for both. Both what? Humans and machines, in equal measure. Assume that today, in a world of Claude Coworks and OpenClaws that an AI agent at some point will be involved in the process of recommending you as the answer to someone’s problem. The more that everything you…
Summary In today's episode, I explain how you can identify content gaps and unanswered questions to improve your visibility in AI search. Here's what this means for you. You can create content that addresses the actual needs of your audience instead of guessing what they want. You'll also learn these concepts: how to use Reddit…
Summary In today's episode, I explain the fundamental requirements for measuring AI efficiency and return on investment. Here's what this means for you. You gain the ability to distinguish between mere productivity increases and actual business growth. You'll also learn these concepts: how to differentiate between production output and real business outcomes, why ROI can…
_Almost Timely News: 🗞️ Making AI More Efficient (2026-04-05) :: View in Browser_ The Big Plug 👉 I’ve got a new course! GEO 101 for Marketers. 👉 Just updated! The Unofficial LinkedIn Algorithm Guide, March 2026, now with new information straight from LinkedIn! Content Authenticity Statement 100% of this week’s newsletter content was originated by…
For the nerds – the productivity power move if you’re a Google Workspace user: gws. That’s the rather blandly named Google Workspace Command Line Interface. This is a free library on Github, made by Google but unsupported, that creates a simple command line interface to Google Workspace services – Gmail, Docs, Calendar, the works. Open…
Summary In today's episode, I walk through how to manage AI usage limits when providers like Claude throttle your sessions during peak hours. Here's what this means for you. You'll discover practical tactics for keeping your AI-powered work flowing without burning through tokens or losing sleep to off-peak windows. You'll also learn these concepts: how…
Summary In today's episode, I show you how to build an AI-powered data scraping tool while staying within legal and ethical bounds. Here's what this means for you. You can automate data collection for projects like fantasy baseball without violating site rules or triggering security blocks. You'll also learn these concepts: how to leverage APIs…
