So What? Summer Makeover Series: Podcast Bonus Content

Well, hi, folks. This is So What The Marketing Analytics and Insights Live Show. Uh, this is our second week without Katie. She is off in the wilderness uh chasing down bears or dogs or something. Living free of business and uh AI for two solid weeks.

Exactly for two solid weeks. So today's episode is part two of our summer makeover series. Last week was a very, very tactical show. So this week we're gonna go in the opposite direction, and we're gonna still gonna use lots of generative AI, but we're gonna go as low tech as possible with nothing more than out of the box tools and some prompts and things. So today's episode we want to focus on bonus content for podcasts.

Because one of the things that you do with shows like this live stream with shows like marketing over coffee and stuff is you go and you spend a lot of time building a great show, but a lot of podcasters, podcasters especially, and creators in general, are saying, How can I monetize? How can I am I upside my show? Especially if I can't get big dollar sponsors. Or maybe I have sponsors and I want to break up my sponsorships to offer multiple tiers or multiple formats. Uh we see this at trade shows a lot, like you can sponsor the lanyard, you can sponsor the lunch and all that stuff.

So today we're going to look at how would you create that bonus content using generative AI so that you can get more mileage out of the content you create and have uh essentially more opportunities for eyeballs. So, John, let's start with marketing over coffee, since that's what we're doing uh working on today. Right now, from the listener's perspective, what do they get when they are a part of the show? Well, they get you know the download of the audio file. That's the the key product.

That's what they're in for. And then the only add-ons are a newsletter and text line. So they can show sign up for the text group to get text messages so they can get early access and the chance to win prizes. We tend to give stuff away that comes in. And then the newsletter is a summary of everything that's going on.

And you know, over the past year, we haven't had any sponsors that have taken advantage of the newsletter. So that has just fallen to the back partner. I rarely crank that out at all. Um, but you know, it is there, the infrastructure's there if I were to do it. Got it.

Okay. So let's start with um, first of all, if we want to create stuff, we need to have an idea of what the stuff should look like. And so we need a brand style guide uh for the show. Where do I find that, John? There's basically, yeah, you're looking at the homepage there.

That's about as much style guide as we have. I have a file on my desk of a few logos. Uh, but yeah, it's pretty bare bones. Aside from the logo of the show, there's not much else aside from our voices. Okay, so first ingredient we need to manufacture is a style guide.

I'm gonna go over to Google's Gemini, and again, you can use any tool for this chat GPT, Claude, Gemini, DeepSync, Grok. Take your pick. I'm using Gemini because it's convenient for me, but it is not a requirement. Any anything will do. Uh, and we're gonna start off by saying something along these lines.

Let's go. Let me get the actual logo. I'm just gonna drag and drop it in here. And I'm gonna say something like this: based on the logo provided, infer the brand style guidelines for the marketing over coffee podcast. What fonts, what colors?

Use Google fonts as much as possible. We want to do that. Provide colors as hex codes for HTML. For headlines, what font should we use? For body copy, what font should we use?

For main and accent colors, what should we use? And we're gonna hit go on this. I'm using the Gemini Pro model, which is the currently the smartest model that Google has to offer. But again, if you're using OpenAI, I recommend using the O3 model. If you're using Anthropics Claude, uh, I recommend using the Opus 4 model for the smartest thinking.

I will caution you with Anthropic Claude. If you use Opus 4, you get like five uses every eight hours. It's it's really heavily limited. Um it says, okay, based on the provided logo, here's an inferred set of brand style guides. Primary font, Alpha Slab 1, uh body copy font lotto, color palette, deep espresso, cream white, sunrise red, warm orange, bright yellow.

So what do you think about that, John? Yeah, they've got all the uh the warm coffee colors that we'd be looking for. The uh the fonts are a little out, but that's you know, everybody's got their family of fonts. I think if we're staying within the Google uh realm, that'll be great as far as web optimization. Okay.

And more than anything, we're staying within um Google Fonts because we know that tools like Gemini are are capable of reading it uh and being able to insert it into their canvas. So we've got our show. We now have brand style guidelines. You mentioned the newsletter. How do we how do you make the newsletter?

Uh that's over in Ghost. You know, it's a matter of just looking at like the last four or five shows, picking out the key stories and then doing a summary on those stories. So there's basically it's the editor's intro the four biggest shows a blurb breach and then I usually close with some kind of uh something from the GearWatch section or media and that goes up on Ghost which is hosted as uh its own blog page over there. And then that's also the email automiz auto automation system which I can't say for some reason. So that's how it gets out to the rest of the mailing list and the you know gets the the clicks and sponsorize.

Got it. And do you do the writing? Yeah yeah that's all manually uh crunched okay that seems like a lot of work um let's what what we did last week if you remember in last week's show we went through and we essentially automated the transcripts of all the recent episodes um which is something that we would want to do um and you generally want to do so I'm gonna go ahead and just pull up uh the last four episodes now we there's one episode here call over on the video which was just a very short episode that didn't have a whole lot there so we're gonna want to skip that one we've got uh four other episodes we have now with more three day weekend no project new big no fees too big jason Keith and the new uh search and linkedin guide those do those look about right yeah yeah that's definitely the last few weeks on and we can see like yeah the uh for this one the uh this was this is now with more three-day weekend this is uh a short one as well so we we should give that one a miss uh and instead this one this interview with Eric Schwartzman it has its transcripts. So we'll we'll we'll use these four shows as the basis for the newsletter because those two placeholder shows really aren't helpful. Um so let's go and we're gonna I've done is I've gone ahead and and downloaded the transcripts, uh the pages in the transcripts.

They are just plain old text files. I'm gonna go into Google Gemini. I'm gonna start a new chat. Who is our listener? Oh, our listeners are marketing and sales professionals who also follow tech.

Um what is it 40, 60 uh female male, um, average age 38. I have some other stats I have to pull out on that. Okay. So let's see if this sounds right. 35 to 55, senior titles, uh director VP, um, 35 to 55 is the largest second largest cohort of marketers.

Uh so gender agnostic, higher higher education, North America, um, solid purchasing power. Does this all sound about right? Yeah, yeah, that's all in the same uh bandwidth there. Okay, values, efficiency and ROI, uh, personality analysis. So, what we've done here is we've got an ideal customer profile.

Now, this is something that uh Trust Insights offers, and if you would like to get one, uh you can just talk to John by going to Trust Designs. And we'll we'll sell you one. Um, I'm gonna use the ideal customer profile as part of the newsletter generation. So my prompt for this is going to be fairly exhaustive. We're gonna let's go ahead and get the those four episode transcripts.

Uh I'm gonna drag them in, and they're just plain text files. There's nothing, there's nothing at all special about these. Uh, I'm going to then say, let's make a newsletter of the past four marketing over coffee episodes. Uh the newsletter will take each episode and provide a summary in three parts following this format. So we're gonna use the markdown.

We're going to have the title of the episode, the link to the episode, a brief summary, and three takeaways. We're going to use the marketing over coffee ideal customer profile. We're going to match up the episodes with their transcripts. So I need to insert the marketing over coffee style guide. The ICP, our ideal customer profile.

So we now have five attachments. And let's go ahead and see if Jim and I can correctly sew this together. Taking each transcript, matching it to uh each URL, and ultimately providing newsletter. So no project new bag, too big, no fees too big. Summary the recent lawsuit by FTX and Neil Patel.

Key takeaways. Jason Keith pleads the case for more bad ideas. Three takeaways from that episode. Systematic creative process. Teams best ideas are blocked by unexamined constraints.

True creative breakthroughs. The new search, New LinkedIn, Smart Glasses, and Auracast, and then Eric Schwartzman. So how does that look? Yeah, that's a lot. I mean, that's much heavier than the newsletter.

The newsletter, I usually would just grab one of those takeaways. You know, I mean, just looking for a teaser to get them to click through, even got it. Okay. Let's say let's make this more concise. The goal is to tease the reader into visiting that show's episode.

We'll shrink this down a little bit. A good teaser is crucial. Summary is shorter, more engaging summaries. So it shortened the summaries, it didn't throw it into the takeaways. Still liked takeaways.

Which is fine. But this process would allow you to basically take a month's worth of episodes and in less than two minutes create a much shorter uh process for building a newsletter. And then from here, uh we could go and we could spit this out as a Google Doc. So and you can copy and paste that right into Ghost, and that would save you a tremendous amount of time because you no longer have to do that manually. Yeah, I just grab those summary blocks as put them as blocks over in Ghost, and that covers the copyright.

Let's say eliminate the takeaways entirely. They take up too much space. One of the nice things about the Canvas, and again, Canvas is available in ChatGPT, Gemini, and Claude. Claude calls it artifacts. Um, is that the AI tool can edit the document rather than have to produce it again?

Um, so it's just constantly making edits. So now this is the much shorter version. The takeaways are gone, now it's just an episode summary. Yeah, that's solid. I mean, that pretty much that's already starting to look like just what the template is.

Exactly. Now, if we wanted to kick this up a notch, um, we could say, let's add the brand style guide. Now, render this set of summaries as a full newsletter following the marketing over coffee style guide. Render using HTML, CSS, Tailwind, and other appropriate client side technologies. And just to ensure that it does a decent job, I have a special knowledge block for building with client-side technologies.

We'll see if it can come up with something that is even more attractive and appealing, or it might just be a hot mess. Who knows? But if your ghost install has style sheets that are built in, you could even provide a link to the style sheet so that the tool would create the appropriate um HTML that works with Ghost style sheets. So you have to do almost no forming formatting whatsoever, and it would have inherent all the colors and all the logos and any emoji and all that stuff all automatically. And here comes here comes the HTML.

All right, the newsletter logo is wrong. So let's fix that. Repair that very generic placeholder. While it's doing that, nope, it's it's locked while it's making edits. Let's see.

There we go. Marketing over coffee with the correct logo. We've got our blocks, and then you are receiving this email because you're awesome. Yeah, that's crazy. They're getting uh getting a good footer in there.

So this code now, you could pop into code mode and literally copy and paste the HTML, right? The ghost. I'd be ready to go. Yeah, that's each of those bits is perfect. Now, for bonus content, that's the newsletter.

What else? What else could we create for people that would maybe go in the premium subscriber area? If we had a premium subscriber area, like a Discord channel or something, what would you want to give somebody that make like, yeah, I'll pay you 10 bucks a month for this? Yeah, and you know, summaries. We talked about like this.

If there was some kind of summary of an episode, you know, so if somebody for some reason can't listen, they could go back and you know get a one-page sheet of what that episode was about. That could be interesting. Okay, well, let's try that. Let's go into Gemini, and we're gonna say, let's make a summary of the most recent episode of the marketing over coffee of marketing for as a search post infographic. I've attached the brand style guidelines.

We're gonna need a brand style guidelines. We're gonna need the ideal customer profile. Um, so you know to prize prioritize the infographic, and we will use uh let's use episode 877, which is the most recent one, I think. Actually, no, 876. Um drop that in.

And let's see. We'll uh do this in can't just use HTML, CSS, Tailwind, and other route client side technologies. We'll also put in our client-side visualization patterns. And because we know that it screwed up the logo last time, we're just gonna put that logo in from the start and see if we can get it to produce a nice one-page summary in something more visual. Now, as it's crunching away at this, from a monetization perspective, John, how would you get this?

Like, where would you have the premium area? Yeah, that we'd have to actually ghost can support paid subscribers as part of their infrastructure. So it would be that kind of that tool or something similar. Got it. So after an episode, then if someone was paying $10 a month, they would get a special subs uh paid subscriber-only email.

Yeah, yeah, it'll push via email, and then they can get it on demand too if they want to go to the website. Okay. Let's see how we're doing here. Oh wow. This week's brew.

Key takeaways from the 8 876. Uh, the HubSpot chat GPT connector, your CRM data is at risk. The FTX versus Neil Patel lawsuit. Uh, the bottom line for this, the future is here, Google VO3, end of an era, free lunch is over for Gemini AI Studio. So that is actually really good looking.

Yeah, yeah. It's interesting, you know, what it chooses to uh what it chooses to grab, but yeah, the layout is solid. Well, it chose to what to grab based on the ideal customer profile. So if you wanted to to have it share something different, you would either need to tune it or provide it manual instructions on how to say, like, hey, these are the things that should be featured in in a in an episode summary. Well, in the same thing, the drafting drop and we can tweak and move the blocks, which is no work at all compared to the writing of the thing.

Exactly. Um, so now for the for the premium subscriber for the creator who's looking to monetize, we've got the original content, which is the audio. We've got the transcript on the website, which probably needs some cleaning up still, because there's still some disluencies and things in there. We now have the newsletter and we now have a a one-pager summary sheet. What else?

Well, video clips is you know, something that we've talked about forever is something that people can get to. Um yeah, unfortunately we we have a problem with the, you know, for a lot of uh podcasts and video podcasts, that they will do, you know, three hours and they boil it down to one, and so then they have all this extra B-roll to give away, whereas we are leaning, you know, everything we do goes out the door on the main package. So we don't have as many opportunities to uh we don't have any excess content lying around. Got it. Um depending on the system you use, um, you may have pieces uh or uh a way to dig out pieces from your system.

So uh a real a simple example of that is we record our show in StreamYard. Um and StreamYard has an AI clips function. So right inside the library, I can hit the generate button there, and in you know, 15 or 20 minutes, it will create 30 to 60 second mini clips from the episode. Um, this is nice because this is it's built into a service we're already paying for, so we don't have to pay extra for that. I mean, there are a lot of extra services like the script and opus clips and all these other places that that offer you know uh bountiful opportunities to pay more money.

Uh generally speaking, we're not we're trying not to do that. Yeah, have you played around with this? I have not dug into this at all. I'm wondering it'd be interesting to see how good the clips are, you know, what what does it think is noteworthy and what do you get? Well, I guess uh I hit generate, so we'll see what happens.

We'll we'll park that and come back to that. Um, one thing that a lot of people really like about marketing over coffee is that it as a show, it's a practical show. It's it's not a lot of naval gazing, it's usually either things that are happening now or things that we should be doing. So what if we were to say instead of a summary, let's create an action-oriented checklist based on this episode of things that people should be doing. Um, based on the transcript, what three to five things should a listener do immediately?

Make the checklist as a new document in the in the canvas using the MOC style guidelines and the ICP as a guide for what to put in the checklist. So, what we want to do is maybe create an action guide. That way it's not just hey, here's what was in the news, but here's what you should do about it. Because I know for me, I listen to a lot of podcasts, and some of them are just fun, but some of them like, yeah, I kind of wish I knew what to do with the information. Yeah, like you said, that's high value because we go out of our way every episode to have you know two or three things that, like, okay, you can go do this now.

And so to boil those down, that is interesting. So it is doing another render here. Let's uh it's got it. Oh, that's nice. It's even got our our fonts and styles and stuff.

With this, by the way, is why I use Google fonts, because uh Jam and I can stick it right in the HTML and I don't have to wrestle with uh that all right. Your action checklist: four things to do this week inspired by 876. Number one, audit your day AI data policies immediately. The court ruling impacting the HubSpot chat GPT connector is a major warning. That's okay.

Two stress test your agency ROI. Your action, pull one major vendor contract, find the SOW and hide the specific measurable KPIs. If you can't find any, it's time to revise the contract. Wow. Yeah, we're not all gonna have a client who's been overcharging us 20 million a month.

But yeah, the the but the principle is there. I actually love this. This is better than the summaries, as far as I'm concerned, because this is kind of like hey, here's where there might be some hidden gold, you know, because of changes in the world. Exactly. Number three, review free AI tool dependencies, and number four, scope out AI generative video.

Forward a link to a VO3 demo to your content lead, ask them for a one-paragraph summary on how this might change their 2026 strategy. Low effort, high strategic value. That's pretty good advice. Yeah, well, veo three, like we've already seen some just insane stuff. That's like come that that is, yeah, that's totally newsworthy for that week, also.

Mm-hmm. And what I like about this is this is there's you can tell when I hover the mouse over these things, there's a little bit of just movement on them, so it's got just a little bit of those effects, which is is pretty nice in terms of of what we could generate as as bonus content for each episode. Now, one other thing that I think would make really powerful bonus content is the ability for us to have interactive content, right? Interactive archives. Um we have had uh Seth Godin on marketing over coffee probably more than any other guest.

Uh at last count, I think he was on 12 different times. Is that sound about right? Yeah, yeah, because he's had oh, you know, like I don't know, 16 best-selling books now. So what if you were to go and and this is super rudimentary, low as low tech as you can possibly get. I'm gonna go to notebook LM.

I'm gonna create a new notebook, and I'm gonna take the just the transcripts from the 12 Seth episodes and plunk them right in. For those who are unfamiliar, notebook LM is summarization software. Um, what makes it different than other AI tools is that it will only return answers from the data you give it, um, because it's powered by a uh specific locked down version of Google Gemini. Uh, and it will show you citations uh in the left-hand rail from which source it's getting its information. So let's say I'm in this and I might say, I want to know what Seth Godin would think about my company and its marketing.

We are an AI consulting firm for B2B and B2C marketers focused on analytics, data science, and AI. What questions would Seth Godin challenge us with as marketers? And to put a bit of a point on it, the total corpus of Seth Godin's uh knowledge base is something like I want to say it's around uh two megabytes. Two megabytes of text is a tremendous amount of text of raw text. So it's here saying drawing on Seth Godin's philosophy as presented in the sources, who would likely challenge your AI consulting firm with a series of insightful questions designed to push beyond conventional metrics and embrace a more human-centric approach to marketing.

On the purpose of application, how does your uh AI and data science specifically enable marketers to foster deeper human connection? Are you helping clients use AI to build trust and earned attention? In B2B context, how do your solutions establish tribal behavior and emotional connections? How do you ensure your AI helps marketers create products and services that are worth being criticized for? These are actually pretty solid.

Yeah, it definitely mirrors, you know, the concepts of the books. And so this is our data from marketing over coffee. What we could do if we wanted to offer this as a premium product for our subscribers is I can go here to the share button and Gemini or Google Notebook LM now allows A to have a welcome note, and B, anyone with the link can either access the chat only or the full notebook, including the sources. And then to our premium subscribers, we could say, hey, you can chat with a virtual Seth Godin based on the 12 marketing over copy episodes. You could chat with a virtual version of Christopher Penn and John Wall from the 400 episodes that we've done.

And ask it the ask these the synthetic collection of resources. How would you what advice would you give based on this this very large corpus? Yeah, that's interesting. And so yeah, I guess that could just post over in Ghost. That would be in the uh premium content.

So it would only go to people that are already on that list. Um, I mean, that's that's a little bit Swiss cheese, they could forward it around, but that is uh an interesting way to give that only to the folks who are paying subscribers. Exactly. And and again, it's it's one of those things where this archive, obviously, you know, what you might do, depending on the next time Seth comes around, you might delete this archive and just build a net new one with a new URL so that people who've been sharing around the old one, it just goes away after a while. Yeah, right, right.

They they get cut off once the new edition comes out. Exactly. Um, so this is a super helpful way to get data out of these things. Um, you could, if you wanted to, uh, because Notebook LM supports these built-in content creation tools, you could put together like your own study guide for Seth Godin, right? Of you know, if you were a offering stuff to your community, you could say, like, hey, uh, you know, this week we're gonna have a you know, the Seth Godin book club, we're gonna talk about Lynchpin and we're gonna talk about um purple cow or whatever, and build the interactive discussion stuff inside your form.

So if you are a creator who has a community in a place like Discord, for example, um, you could use this to generate question of the day stuff based on you know what's going on. You have you could load episodes of the podcast in general in here and say, hey, for you know, this week's I need five questions from my community, one a day for this week's um uh discussion points based on last week's podcast. Yeah, yeah. That's question of the day is uh that's a wonderful word for um anybody that's managing a Slack group and needs to come up with that. That's always a challenge to keep grinding the crank.

So to have a few a full cue of that is fantastic. Yep. Let's check in on StreamYard. StreamYard is churning away. Uh we can see that just from this last episode, it has identified six snippets.

Um, they are all showing currently zero percent processing. So I would not hold out hope that it's gonna be done anytime soon. But in terms of process, that'd be one of those things where at the end of it after you've done a recording, you can figure that generation. And by the time you're ready to start processing the episode, putting it up online and things, you would have the snippets that could be ready to go. Yeah, and that's um, yeah, it's just that's the kind of thing, you know, you could cue it up overnight and when you come back in the morning, it'll be good to go.

Exactly. So to recap, A, you can build you can and should build your own coherent brand style guide, because that's that's important. B, you should be using things like uh ideal customer profiles and strategic analyses uh to have the tools for AI to chew on. Um C, make a newsletter, right? Take four episodes of your show, take the transcripts, because we covered transcription last week, put them in, and as you watched in the lowest tech way possible, Gemini turned into a newsletter.

We made some iterations and edits, and now we know that if we were going to do that again, we would say, okay, let's you know make sure that's take out the takeaways and just give the summaries and apply the style guide. We looked at building infographics, uh, summaries of the show. We talked about building a punch list, three to five action items from every single episode for your premium subscribers to say, go and do these things and it will make your marketing better. Uh, let us do the thinking for you. We looked at tools built in that have snippet generators already that you can take the the social chunks and give those to people to help share and socialize them.

And we looked at Notebook LM as a tool to create premium libraries of content. You could have it all in one if your show doesn't have a ton of episodes, or you could have it maybe by subject. So you might have a library of just account-based marketing shows, or a library of just interviews with Seth Godin, and so on and so forth, or an AI library, and let your listener community interact with that library of human-generated content in a tool like Notebook LM, where it's guaranteed to be sourced, cited and sourced from something real and not something that an AI tool made up. Yeah, that's a full stock of stuff. That's enough to uh you know, at least get a few things out there and yeah, make the case for having some stuff behind the paywall.

Exactly. And so if you said for 10 bucks a month, you get your action list every week, you get your newsletter every month, you get your weekly summary, um, and you get access to the premium notebooks uh that allow you to query your stuff. Because yes, you could do this yourself from any podcast that has its episodes in public. 99.9% of people are not going to go to that effort uh to put this together. So you could definitely offer it as more than anything just for the convenience of it, but also for the the secret sauce behind how you do your prompts.

Yeah, no, I like it. It's definitely uh full basket. It's got it's got legs. Speaking of which, uh Jamie asked uh long time listener to the show, are we gonna make any of these prompts or other knowledge uh blocks uh available and or share? Uh not publicly.

Uh we will put I can put the client side visualization block and um I does anyone really want the marketing over coffee style guy? I don't know that that's all that helpful. Um but uh certainly the the client side visualization block, we will put in our our Slack community. So if you are not a member already, go to uh trustinsights.ai slash analytics for marketers and we'll put a copy of that block in there. And I can put the prompts from today's episode in there as well if folks want to uh to just copy and paste them.

However, I would say um you're probably better off building your own because I literally just put these things together before lunch. So they're not the world's most robust prompts. No, but you know, nobody wants the MLC style guide, but they I'm sure they would like to take a look at a prompt to create a style guide that's worthwhile. Oh, yeah, for sure, for sure. Um, what else, John?

Is there anything else that you can think of that you could convince someone to pay $10 a month for? Because if you think about it, if we have say 5,000 listeners in marketing of coffee, I forget the exact number, it's a lot more than 5,000, but I think we have like 5,000 like die hards that will tune in for every given episode. And you were charging $10 a month for premium content. If $50 grand was on the table every month, you would probably make time for the newsletter, right? Yes, that would be a whole different economic model.

That would be worth chasing. And if you're if you're now creating the the weekly action list, the weekly action list sponsored by Trust Insights. Yeah, right. It could have a logo on it as it goes out the door, even. And hot links too.

It could be totally dynamic. People could jump to what they need to dig into deeper. Exactly. It'll it'll be it's one of those things where if you want to monetize, um, you can use all these tools. And today we did absolutely nothing special.

Like we did literally, there's no high tech, no coding, no behind the scenes craziness. Literally just copy paste, copy paste, copy paste in two tools, Gemini and Notebook LM. That's it. Um, so I would encourage anyone to try this out for yourselves and to use it as a way to add value to your communities. Because even if you didn't have a premium community, if you didn't charge $10 a month, if you just wanted to retain your audience compared to another, you know, a different podcast, suddenly a flood of, oh, here's extra bonus content to keep your audience engaged.

Maybe your show goes out on a Wednesday and you have bonus content appear like on a Saturday. Uh, that might be something that to the listeners of your your audience would say, like, gosh, I'm gonna keep listening to this show. Or for those people like, oh, just can't get to the show this week. What's in the marketing over coffee action list? What have I got it?

What do I need to know? Yeah, that's a big one because you have attrition and you have shows that you know people just don't have time to get to every week. So having that list where they're not gonna miss the key points is worth a lot. Exactly. All right.

So, folks, if uh there looks look if there are no other questions and things. Oh, Jamie did follow up and say, I work weekly through the somewhat reverse process of transforming weekly newsletter to various other flavors of Halo content. Yep. Yeah. So if you go back to three weeks ago on our YouTube channel, you will see the transmedia framework that we did taking one form of content and spinning it into other forms of content.

We use uh 11 labs and things like that. But uh certainly the the bigger your initial piece of content is, the the more rich and the more you'll be able to spin off other pieces of it. And the other thing I would strongly encourage you to have is you should absolutely have that ideal customer profile because without it, you're gonna probably make stuff that you would want, and you are not your audience, uh, which is always a problem. That is probably one of the greatest uh ironies of marketing is that the marketer can't come up with what the customers really want. Exactly.

So if there's no other questions, then we are gonna wrap it up for this week. Thank you for watching as always, and we will see you all next week for more of our summer. Wait, no, not next week, we're off for next week for the fourth of July holiday. So in two weeks, uh, we'll see you for more of the summer makeover series. I know we're gonna be redoing our opening and closing title sequences because Katie is tired of the uh Berlin style techno and the the stock clip art uh that came with I want to say Camtasia 2019 is where it's from.

Right, yeah, yeah. Um, and we're gonna be also at some point assembling Katie's new book. Uh, because she has done now, what, seven years of trust Insights podcasts and live streams and things. Uh, there's more than enough material there to make a book out. So we will see you all in two weeks.

Thanks for tuning in, and we'll see you on the next one. Thanks for watching today. Be sure to subscribe to our show wherever you're watching it. For more resources and to learn more, check out the Trust Insights Podcast at TrustInsights.ai slash TI podcast. At our weekly email newsletter at TrustInsights.ai slash newsletter.

Got questions about what you saw in today's episode? Join our free Analytics for Marketers Slack group at TrustInsights.ai slash analytics for marketers. See you next time.