Month: April 2025

  • Why AI Can’t Measure Brand Strength (And Why Companies Claiming Otherwise Are Lying)

    You still can’t measure brand strength in AI. Ashley Faus pointed out this morning on another post that a company is claiming to measure your brand strength/presence in AI. Unsurprisingly, the claim was not accompanied with a peer-reviewed dataset or methodology, or even a preprint paper. Let’s review why this is impossible today. Models are…

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  • Mind Readings: Never Think Alone, AI as a Thought Partner, Part 3

    In this episode, discover how to turn AI into your toughest (and fairest) debate partner. Youโ€™ll learn why building personalized knowledge blocks helps AI challenge your ideas effectively. Youโ€™ll see how AIโ€™s lack of emotions makes it the perfect unbiased critic for refining strategies. Youโ€™ll explore fun ways to test AIโ€™s ability to mimic human…

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  • Mind Readings: Never Think Alone, AI as a Thought Partner, Part 3

    Summary In today's episode, I explain how to cultivate connections with AI by building specialized knowledge blocks before you begin a conversation. Here's what this means for you. You transform a naive AI assistant into a well-informed thought partner that can actively challenge your perspective. You'll also learn these concepts: how personal and professional data…

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  • AI Ambiguity Alert: Why ‘Often’ and ‘Frequently’ Don’t Mean the Same Thing to ChatGPT

    Often. Frequently. Sometimes. Rarely. What do those words mean? To misquote the Princess Bride, they may not mean what you think they mean. Last night I was comparing what these words mean in terms of quantity to large language models like the ones that power ChatGPT (link in the comments if you want to watch…

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  • Mind Readings: Never Think Alone, AI as a Thought Partner, Part 2

    In this episode, youโ€™ll discover how to turn AI into your ultimate thought partner. Youโ€™ll learn how deep research and smart priming can transform bland AI responses into expert-level insights. Youโ€™ll see real examples using tools like Gemini and NotebookLM to supercharge workflows and competitor analysis. Youโ€™ll even pick up pro tips for automating knowledge…

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  • Mind Readings: Never Think Alone, AI as a Thought Partner, Part 2

    Summary In today's episode, I explain how to use priming to transform a naive AI into an expert thinking partner. Here's what this means for you. You gain the ability to drive much more intelligent and specialized discussions by providing high-quality context. You'll also learn these concepts: how to build information-dense knowledge blocks, the value…

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  • How DeepSeekโ€™s Free AI Infrastructure Tools Can Accelerate Global Progress

    Who will benefit from DeepSeek Open Week? DeepSeek, the Chinese AI company, has been giving away code this week on their Github account. So far, they’ve released: FlashMLA: Efficient MLA Decoding Kernel DeepEP: the first open-source EP communication library for MoE model training and inference. Expert Parallelism Load Balancer: efficient load balancing for experts in…

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  • Mind Readings: Never Think Alone, AI as a Thought Partner, Part 1

    In this episode, discover how to transform AI from a content tool into your ultimate thought partner. Youโ€™ll learn why treating tools like ChatGPT as conversation allies unlocks deeper creativity and problem-solving. Youโ€™ll see how techniques like the Feynman Method and cognitive offloading become supercharged with AI. Youโ€™ll explore practical ways to brainstorm, refine ideas,…

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  • Mind Readings: Never Think Alone, AI as a Thought Partner, Part 1

    Summary In today's episode, I introduce the "Never Think Alone" framework and explain how to use generative AI as a deep conversational partner. Here's what this means for you. You can unlock the true intellectual potential of AI by using it to brainstorm, critique, and refine your thoughts in real time. You'll also learn these…

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  • Almost Timely News: ๐Ÿ—ž๏ธ How To Get Started with Local AI Models (2025-04-20)

    Almost Timely News: ๐Ÿ—ž๏ธ How To Get Started with Local AI Models (2025-04-20) :: View in Browser The Big Plug ๐Ÿ‘‰ My new course, Generative AI Use Cases for Marketers is now available! Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. Learn why this kind of disclosure is a…

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