Granularity is precision. If the outputs you’re getting from AI aren’t the quality you expect, chances are that there isn’t enough granularity in either the data you’re giving it or the prompt you’re asking it. Remember that generative AI tools – language models in particular – need to talk. They need to say things out…
42 pages. That’s how many pages of settings you need to go through to set up a simple small business website according to best practices – WITHOUT a CRM or marketing automation system. I was setting up a website for a friend of mine tonight, and these are the number of settings you have to…
What couldn’t you do before that AI enables now? As we close out 2024 and start looking at the road ahead, I have a thought exercise for you, one I’m doing myself. What couldn’t you do before that AI enables you to do now? What was beyond your reach, because of resources or skill? Everyone…
Machines don’t focus. Not like we do. We see this especially in multimodal and vision AI, where we prompt it carefully and… it ignores our instructions. From generating imagery to recognizing what’s in an image, the more we ask models to focus, the harder it is on both human and machine. Why? The very nature…
I saw Mitch and many others posting about Pocket’s demise, looking for a replacement. This is 2025. This is the era of generative AI coding capabilities that are bar none. Gemini 2.5. Claude 4. o3. Make. Your. Own. I mean it. Sit down and have a conversation with generative AI about: What Pocket did What…
Want better, more precise performance out of generative AI? Give it more structure. Language is ambiguous and messy. The more structure you can give, the better. What part of a prompt is background information? What’s the actual instructions? Which part are the examples? When we write for humans, our own knowledge and experience helps us…
What is the future of…? The top question I was asked at this year’s Orbit Media Content Jam, in sessions, in hallways, at meals, was some variation of “What’s the future of [thing]?”. Agencies. Marketing. Content. Truth. Fill in the blank with any topic, and that was the question, especially as it relates to generative…
GPT-4.5 is everything wrong with AI today. Here’s why. First, it’s ridiculously expensive for what it is. OpenAI says the costs and prices are because it’s so huge and compute intensive. When you look at its benchmarks… it kind of sucks. When you look at its API prices… it really kind of sucks. OpenAI GPT-4.5…
