dusts off ranty pants One of the enduring issues people have working with and around me is that I cast a very long shadow. I’ve been online and actively making stuff for more than 30 years, from my first website in 1994 to today. But one of the things I hate most is when someone…
Summary In today's episode, I put Google's new Gemini 2.5 Pro through reasoning tests and a full PRD-to-app coding workflow using AI Studio, Aider, and VS Code. Here's what this means for you. You can build state-of-the-art apps for free right now with a model that tops both LMArena and the Aider coding leaderboard. You'll…
Go where the people are. Don’t build on rented land. These two maxims – both true – are at odds with each other. Yet with recent moves by X and Meta to allow even more garbage on their platforms, the pendulum wavers yet again. Do you build where there are eyeballs? Do you build where…
“What’s your hobby, Mr. Bond?” “Resurrection.” Me too, Mr. Bond. And generative AI enables that. Here’s an example. Once upon a time, there was an amazing Google Chrome tab extension that let you set up different time zones in new tabs, like a world clock. It was pretty, it was effective, it was… bloated. The…
“Why isn’t there a course on image AI?” I’ve been asked this very common question ever since Trust Insights created its first generative AI course. And the reality is that we knew, from day one, that such a course would be unnecessary in relatively short order. The recent changes in Gemini 2 Flash and ChatGPT…
“Think conversation.” This maxim, from Brooke Sellas, is how I think about using voice and AI. It’s less about me just talking, and more about me having a voice conversation with AI. Mike Kaput shared how he uses voice memos for AI, and I thought I’d share my process. First, you need a framework to…
Almost Timely News: 🗞️ Transformative Strategy with Generative AI, Part 3 – Competitive Analysis (2025-03-23) :: View in Browser The Big Plug 👉 Pre-order my new course, Generative AI Use Cases for Marketers! Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. Learn why this kind of disclosure is a…
速递简讯：🗞️ 生成式 AI 转型战略，第三部分 – 竞争分析 (2025-03-23) :: 浏览器查看 重磅推荐 👉 预购我的新课程，《营销人员的生成式 AI 用例》！ 内容真实性声明 本周新闻通讯 100% 由我本人，人类创作。了解为什么这种披露是一个好主意，并且在不久的将来，任何与欧盟有业务往来的企业都可能被要求这样做。 在 YouTube 上观看本期新闻通讯 📺 点击此处观看 YouTube 📺 视频版新闻通讯 » 点击此处获取 MP3 音频 🎧 版本 » 本期焦点：生成式 AI 转型战略，第三部分 – 竞争分析 我刚刚在笔记本中为本周的新闻通讯输入了主题标题：转型 AI 和竞争战略。在某个地方，一位顾问可能会大喊“答对了！”。这句话里包含了太多流行语。 上周我们探讨了什么是转型（改变形式），所以我们不再赘述。只想说，如果您的竞争分析流程在应用 AI 之后看起来仍然一样，那只是优化，而不是转型。 第一部分：为何进行竞争分析 竞争分析的意义何在？许多商业书籍都引用过各种领导者的话，认为您的重点应该放在制造更好的产品和服务上，而让竞争对手走自己的路。这个问题的答案实际上取决于您所处的竞争环境类型。如果您没有重要的同级别竞争对手，那么竞争分析可能不是大量资源的良好用途。 如果您确实有同级别竞争对手——也许您是与苹果竞争的三星，或是与肯德基竞争的老乡鸡，那么您非常需要进行竞争分析。 并且所有企业都应该在某种程度上进行竞争分析，哪怕只是为了了解市场的主要变化——尤其是客户想要什么。 这是当今大多数竞争分析中最大的差距。大多数竞争分析都关注公司在做什么。这并不是世界上最糟糕的事情，但它并不能直接帮助您的业务。 那么您应该关注什么呢？嗯，在我们讨论这个问题之前，让我们回顾一些基本的竞争分析框架。 第二部分：竞争分析框架 翻出您的商学院课本，除非您像我一样在学年末把它们卖回了学校。那就假装翻出它们。您可能学过三种不同的竞争分析框架： SWOT 分析 SWOT…
거의 제때 뉴스: 🗞️ 생성형 AI를 활용한 혁신 전략, 3부 – 경쟁 분석 (2025-03-23) :: View in Browser 주요 홍보 👉 제 신규 강좌, 마케터를 위한 생성형 AI 활용 사례를 사전 주문하세요! 콘텐츠 진정성 선언 이번 주 뉴스레터는 100% 인간인 제가 작성했습니다. 이러한 공개가 왜 좋은 아이디어이며, 가까운 미래에 EU와 어떤 형태로든 사업을 하는 모든…
Berita Hampir Tepat Pada Waktunya: 🗞️ Strategi Transformasi dengan AI Generatif, Bahagian 3 – Analisis Pesaing (2025-03-23) :: Lihat dalam Pelayar Promosi Utama 👉 Pra-tempah kursus baharu saya, Kes Penggunaan AI Generatif untuk Pemasar! Kenyataan Keaslian Kandungan 100% surat berita minggu ini dihasilkan oleh saya, manusia. Ketahui mengapa pendedahan jenis ini adalah idea yang baik…
