Month: January 2025

  • Mind Readings: How Generative AI Models Work Inside, Part 1

    In today’s episode, I discuss the inner workings of generative AI models like ChatGPT, Anthropic’s Claude, and Google’s Gemini. You’ll gain a behind-the-scenes look at how these models process your prompts, starting with tokenization and progressing through embeddings. You’ll learn why the order and detail in your prompts are crucial for getting the best results

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  • Almost Timely News: ๐Ÿ—ž๏ธ The Future of Work in an AI World (2025-01-19)

    Almost Timely News: ๐Ÿ—ž๏ธ The Future of Work in an AI World (2025-01-19) :: View in Browser The Big Plug ๐Ÿš Download my new 2025 Marketing and AI Trends Report, free! Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. Learn why this kind of disclosure is a good idea

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  • AI Use Case Walkthrough: Building Marketing Software Part 4: Building the App

    In today’s episode, you’ll witness the crucial step of transforming your AI-generated code into a functional application. You’ll learn how to guide the AI through a structured process of writing and refining code, using the project map and best practices you developed earlier. You’ll gain insights into an iterative approach to debugging and ensuring your

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  • AI Use Case Walkthrough: Building Marketing Software Part 3: Framing Out The App

    In today’s episode, you’ll learn how to frame out your software application using a structured chain of thought approach with your chosen AI model. You’ll see how to use the requirements and best practices you developed in previous steps to guide the AI in creating a detailed project map. You’ll also learn to challenge the

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  • AI Use Case Walkthrough: Building Marketing Software Part 2: Library Construction

    In today’s episode, you’ll discover how to build a library of best practices for your AI-powered software project, using the Trust Insights RAPPEL framework. You’ll learn how to leverage generative AI tools like Google’s Gemini or Anthropic’s Claude to define the optimal technologies and coding practices for your application, even if you are not a

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  • AI Use Case Walkthrough: Building Marketing Software Part 1: Requirements Gathering

    In today’s episode, you’ll learn the first step in building a software application using generative AI: requirements gathering. You’ll see how a marketer like you can use AI to create interactive content that captures your audience’s attention in ways that typical content can’t. You’ll benefit from the RAPPL framework to guide the AI in developing

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  • Almost Timely News: ๐Ÿ—ž๏ธ A Semi-Technical Deep Dive into AI Language Models (2025-01-12)

    Almost Timely News: ๐Ÿ—ž๏ธ A Semi-Technical Deep Dive into AI Language Models (2025-01-12) :: View in Browser The Big Plug ๐Ÿš Download my new 2025 Marketing and AI Trends Report, free! Content Authenticity Statement 75% of this week’s newsletter was generated by me, the human. I fact checked and used Google Gemini to rewrite much

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  • Mind Readings: Why Isn’t Spam Any Better in the Age of AI?

    In today’s episode, you’ll discover why spam hasn’t improved despite the advancements in generative AI, and how this relates to legitimate business practices. You’ll learn that the high cost of using advanced AI models like OpenAI’s O1 doesn’t always justify the marginal performance improvement, as seen in the spam industry’s focus on cost-effectiveness. You’ll understand

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  • Mind Readings: Time For the Prompt Regeneration Dance

    In today’s episode, you’ll see a demonstration of how different AI models, even within the same family, produce different results from the same prompt. You’ll discover the critical importance of retuning your prompts whenever a new AI model is released to ensure optimal performance. You’ll learn how to adapt your AI strategy to accommodate these

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  • Mind Readings: Doing More with Less and More AI

    In today’s episode, you’ll discover the key to boosting productivity without relying on technology, AI, outsourcing, or offshoring. The secret is simple, yet it’s often overlooked by companies. You’ll gain insights into how eliminating unproductive activities can transform your work life and free up 50% of your workload. You’ll benefit from practical advice on focusing

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