In today’s episode, you’ll continue the exploration of generative AI in public relations with part two of my five-part interview with Stephanie Moore. You’ll discover the significant benefits of incorporating AI into your PR workflow, including how it can drastically save time and even unlock new revenue streams. Learn practical examples of how AI can…
Summary In today's episode, I continue my conversation with Stephanie Moore about how generative AI is transforming public relations teams and the work they do. Here's what this means for you. You'll see why treating AI like the world's smartest intern that still needs a clear brief unlocks massive efficiency, cost savings, and entirely new…
In today’s episode, you’ll delve into the fascinating world of generative AI and its impact on public relations with part one of my five-part interview with Stephanie Moore of Kent State University. You’ll gain valuable insights into the current state of AI adoption in the PR industry and uncover the driving forces and challenges shaping…
Summary In today's episode, I explore part one of a five-part interview with Stephanie Moore of Kent State University about how generative AI is reshaping the practice of public relations. Here's what this means for you. You'll see why understanding the gap between rapid employee adoption and lagging corporate policy is essential for any PR…
Almost Timely News: 🗞️ The ROI of AI (2024-08-04) :: View in Browser 👉 Register for my upcoming free webinar, Generative AI for Hospitality! Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. I wish I could have written the opening piece with AI, but I needed to think it…
In today’s episode, you’ll get a behind-the-scenes look at the AI tools I use and why I often prefer developer interfaces over consumer-friendly options. You’ll discover the hidden “router” in consumer AI systems that can limit your control and potentially impact the quality of your results. I’ll also explain why paying more for a developer…
Summary In today's episode, I break down the key differences between consumer AI interfaces and developer AI interfaces using Google Gemini as an example. Here's what this means for you. You'll discover why the simpler-looking consumer tools may actually deliver worse results because companies route your prompts to cheaper, less capable models. You'll also learn…
Summary In today's episode, I explore how to use AI language models effectively through better prompts and building a company-wide prompt library with guest Christopher Esken. Here's what this means for you. You gain a competitive career edge by mastering AI skills that leaders now expect from every hire. You'll also learn these concepts: why…
In today’s episode, you’ll learn a surprising lesson about generative AI from everyday consumer electronics, like electric shavers. Just like you don’t need to be an electrical engineer to use a shaver, you don’t need to be a computer scientist to use generative AI tools. However, you’ll gain a deeper understanding of how to get…
Summary In today's episode, I use small consumer electronics like electric shavers as an analogy for explaining why understanding how generative AI tools work under the hood makes you dramatically more effective at using them. Here's what this means for you. You stop treating AI as a mysterious black box and start using knowledge of…
