Month: August 2024

  • You Ask, I Answer: Avoiding Generative AI, Part 1: Legal

    In today’s episode, you’ll learn how to navigate the legal landscape to protect yourself and your content from being used to train AI models. You’ll discover the importance of carefully reviewing terms of service, specifically focusing on derivative works clauses. I’ll also guide you on the significance of retaining legal counsel, establishing clear contracts, and…

    Continue reading →

  • You Ask, I Answer: Avoiding Generative AI, Part 1: Legal

    Summary In today's episode, I walk through four legal strategies for avoiding generative AI exposure as part one of a five-part series. Here's what this means for you. You gain a clear legal framework to protect your data, content, and intellectual property from unauthorized AI training. You'll also learn these concepts: how to audit terms…

    Continue reading →

  • Almost Timely News: 🗞️ How To Use Generative AI To Understand Good Content (2024-08-11)

    Almost Timely News: 🗞️ How To Use Generative AI To Understand Good Content (2024-08-11) :: View in Browser 👉 Register for my upcoming free webinar, Generative AI for Hospitality! Content Authenticity Statement 90% of this week’s newsletter was generated by me, the human. You’ll see some AI outputs in the opening section, and if you’re…

    Continue reading →

  • You Ask, I Answer: Generative AI and Public Relations, Part 5 of 5

    In the fifth and final part of my interview with Stephanie Moore, we explore the future of AI in public relations and the crucial role of education and adaptation. You’ll gain valuable perspectives on fostering innovation, building successful partnerships between academia and the industry, and staying ahead of the rapidly evolving AI landscape. Discover the…

    Continue reading →

  • You Ask, I Answer: Generative AI and Public Relations, Part 5 of 5

    Summary In today's episode, I wrap up a five-part interview series with Stephanie Moore of Kent State University, covering how generative AI is reshaping public relations education and practice. Here's what this means for you. You walk away with a frank look at why AI fluency is now a hiring prerequisite and how to spot…

    Continue reading →

  • You Ask, I Answer: Generative AI and Public Relations, Part 4 of 5

    In part four of my five-part interview with Stephanie Moore, you’ll gain practical insights into ensuring the responsible and ethical use of AI in your public relations work. Discover the importance of fostering a company culture that prioritizes ethics and learn effective strategies for disclosing AI use to clients without fear of negative repercussions. We’ll…

    Continue reading →

  • You Ask, I Answer: Generative AI and Public Relations, Part 4 of 5

    Summary In today's episode, I continue my interview with Stephanie Moore of Kent State University about generative AI in public relations, focusing on ethical use, disclosure, team training, and effectiveness assessment. Here's what this means for you. You discover that disclosing AI use actually protects your work and reputation rather than harming it, while gaining…

    Continue reading →

  • Promo: Prompt Engineering for B2B Marketers at MarketingProfs B2B Forum

    Summary In today's episode, I give you a quick preview of my upcoming session on prompt engineering for B2B marketers at the Marketing Profits B2B Forum in Boston this November. Here's what this means for you. You get a taste of how prompt engineering can sharpen your B2B marketing workflow and prepare you for the…

    Continue reading →

  • You Ask, I Answer: Generative AI and Public Relations, Part 3 of 5

    In today’s episode, we tackle the challenges and ethical dilemmas of integrating AI into public relations in part three of my five-part interview with Stephanie Moore. You’ll discover the critical importance of understanding how AI works, its limitations, and how to mitigate potential issues like hallucinations. We’ll delve into the complex world of AI ethics,…

    Continue reading →

  • You Ask, I Answer: Generative AI and Public Relations, Part 3 of 5

    Summary In today's episode, I dive into part three of my interview with Stephanie Moore of Kent State University, exploring the challenges, legal concerns, and ethical dimensions of using generative AI in public relations practice. Here's what this means for you. You gain a clear framework for understanding where AI fits, where it fails, and…

    Continue reading →