Summary In today's episode, I explore why prompt engineering and AI fluency are becoming essential workplace skills, featuring insights from Christopher Esken. Here's what this means for you. Mastering how you communicate with language models and building a shared prompt library can give your company a competitive edge while securing your own career. You'll also…
In today’s episode, you’ll explore the critical question of authenticity in the age of AI. You’ll discover how the rise of generative AI and online marketplaces selling questionable content makes it challenging to discern what’s real and who created it. I’ll also share a simple yet powerful strategy for proving the authenticity of your work,…
Summary In today's episode, I explore why showing your work publicly has become essential for proving authenticity in the age of generative AI and cheap content marketplaces. Here's what this means for you. You'll discover how creating a public audit trail of your creative process protects your brand reputation and provides undeniable proof of authorship.…
Almost Timely News: 🗞️ How to Use Generative AI for Professional Development (2024-06-23) :: View in Browser 👉 Catch the replay of my Generative AI for Sales webinar!_ Content Authenticity Statement 90% of this week’s newsletter was generated by me, the human. You’ll see screenshot outputs from generative AI in the opening section. Learn why…
In today’s episode, you’ll delve into Apple’s strategic emphasis on on-device AI and what it signifies for the future of AI applications. You’ll learn how this approach could dramatically shift the cost dynamics of generative AI, potentially allowing for powerful AI capabilities without the traditional hefty price tag. Discover how this trend could give rise…
Summary In today's episode, I break down what Apple's WWDC announcements really mean for developers, focusing on the technical sessions that revealed how deeply Apple is leaning into on-device AI. Here's what this means for you. You can deploy compressed generative AI models directly on iPhones and Macs, sidestepping the massive server bills that have…
In today’s episode, you’ll learn how AI is poised to revolutionize the sales process, making it smoother and faster for consumers. You’ll discover a simple yet powerful strategy to prepare your business for this AI-driven future, giving you a competitive edge and improving accessibility for a significant portion of your audience. I’ll reveal the surprising…
Summary In today's episode, I explore how AI agents and on-device AI will reshape online sales by automating the purchase process. Here's what this means for you. You can prepare your website today for AI-driven shopping by optimizing it for screen readers, which also helps visually impaired customers buy from you. You'll also learn these…
In today’s episode, you’ll discover the secret to long-term business success: prioritizing customer retention over acquisition. You’ll learn actionable strategies to reward your loyal customers and keep them coming back for more. I’ll share how to create exclusive content and experiences that foster a thriving community around your brand. Tune in to find out how…
Summary In today's episode, I make the case for flipping your marketing budget so retention spending outweighs acquisition spending. Here's what this means for you. You build a loyal customer base that spreads your brand organically and defends against AI-driven erosion of attention. You'll also learn these concepts: how tiered loyalty discounts reward long-term customers…
