Debbie asks, “This is outside the realm of analytics, but would love to know your thoughts about Twitter? It’s been a valuable resource to keep up with journalists, source requests, etc., but now am feeling wary about it. Your thoughts? Recommendations on alternative platforms?” In this video, I discuss the challenges of Twitter’s current management…
Summary In today's episode, I walk through how to measure B2B influencer marketing without falling into common traps like missing tracking or weak contracts. Here's what this means for you. You gain a clear framework for proving whether an influencer actually moved the needle on your business instead of just generating vanity traffic. You'll also…
Xiaoli asks, “will the GPT output result differ for different languages? for example, will the GPT result in English better than the result in Chinese?” In this episode, I discuss whether the GPT output differs for different languages. The majority of machine learning is biased towards the English language, which has become the lingua franca…
Can’t see anything? Watch it on YouTube here. Download the MP3 audio here. Listen to the audio here: Let’s talk about the very timely topic of the Writers Guild of America strike and one of their demands. In particular, this is about artificial intelligence. No surprise, I have no expertise in the rest of their…
Ashley asks, “How do you see the use of AI evolving in business processes over the next decade?” In this video, I discuss how the use of AI in business processes is evolving rapidly and constantly changing week by week. It is impossible to predict exactly how AI’s usage will look like in a decade,…
Summary In today's episode, I break down the WGA strike's AI demands and explain why a smarter negotiating position would benefit both writers and studios. Here's what this means for you. You walk away knowing why banning AI outright is a losing strategy and what realistic compromise actually protects creative work. You'll also learn these…
In this episode, I discuss how educators should approach the use of generative AI in the classroom. While some schools are banning its use, these tools are not going away and are being adopted by businesses for their ability to create content better, faster, and cheaper. The role of education should shift from being a…
In this episode, I discuss the recent debut of a 32-second ad for a fictional pizza chain called Pepperoni Hugging Spot, which was entirely made using artificial intelligence. The text, voiceover, images, and video were all generated by machines. This got me thinking about the power of intangible AI-generated content, which is infinite and can…
