Summary In today's episode, I share why offering my television thought process during the pandemic proved difficult. Here's what this means for you. You uncover how major disruptions challenge creators who aim to deliver authentic commentary on entertainment. You'll also learn these concepts — how the pandemic altered media production, why vulnerability shapes honest television…
Almost Timely News: Protecting Your AI Prompts (2023-04-16) :: View in Browser 👉 Watch my brand new keynote, The Marketing Singularity, all about how generative AI is the end of marketing as we know it » Content Authenticity Statement 100% of this newsletter was written by me, the human, with no contribution from AI. If…
Joanne asks, “What are the top data analytics you should be looking at to help with SEO performance?” In this video, Joanne wants to know what data analytics are important to measure for SEO performance. I believe there are five essential sets of numbers that tell the story of your SEO performance and can help…
Summary In today's episode, I walk through the four stages of generative AI adoption and what's next in the technology's evolution. Here's what this means for you. You get a clear roadmap for moving from basic ChatGPT experiments to enterprise-grade AI implementation that fits your organization's needs and risk profile. You'll also learn these concepts:…
Summary In today's episode, I walk through the top five data analytics you should track to measure SEO performance intelligently and diagnose what's working or broken. Here's what this means for you. You get a simple, linear diagnostic framework that tells you exactly where in your SEO funnel things are going wrong. You'll also learn…
Carl asks, “Are there risks associated with ChatGPT churning out misinformation, and how should marketers address that risk?” In this episode, I address the risks associated with ChatGPT and its potential to churn out misinformation. However, ChatGPT is just a tool, and like any tool, it depends on how it’s used. There are restrictions in…
Summary In today's episode, I break down whether ChatGPT poses real misinformation risks for marketers and what ethical guardrails actually matter. Here's what this means for you. You stop fearing off-the-shelf AI misuse and instead focus on telling the truth and using these tools in alignment with your values. You'll also learn these concepts: why…
Chiba asks, “How do you evaluate AI solutions with everything that’s happening? How do you know what’s real and what isn’t?” In this video, I address the issue of evaluating AI solutions in a crowded market, where it can be challenging to know what is real and what isn’t. The best way to approach this…
Summary In today's episode, I walk through a practical framework for cutting through the noise and evaluating AI solutions in today's crowded marketplace. Here's what this means for you. You'll gain a structured method to avoid wasting time and money on tools that don't actually solve your real problems. You'll also learn these concepts: why…
