Summary In today's episode, I walk through how to research unfamiliar topics efficiently when you need to write about something you don't know much about. Here's what this means for you. You gain a practical framework for evaluating source credibility, filtering out noise, and producing trustworthy content that ranks well. You'll also learn these concepts:…
We’re one small step closer to the marketing singularity, the event where machines become our first choice for doing marketing work. Ever since OpenAI’s announcement of GPT-3 (and the relatively heavy restrictions on it), a number of other organizations have been working to make alternative models and software available that have similar performance. As background,…
When we think about our marketing, we think often in terms of what we do, the activities we undertake. The more analytical among us will think about outcomes and measurements – leads we generate, sales we nudge, etc. But not nearly enough of us think about marketing operations from a truly operational perspective. Why? For…
Let’s take a moment to consider the simple, humble 2×2 matrix. This business strategy tool is heavily used, from publications and speeches to every case study you’ve ever read in business school. Every major consulting firm has thousands of 2×2 matrices on Powerpoint slides laying around. Yet the reason why it’s so overused is because it works so…
Summary In today's episode, I walk through the mathematics of trend detection, methods for measuring rate of change, and the timing for taking action on data signals. Here's what this means for you. You gain a framework for spotting anomalies, upward trends, and breakouts so you can act on momentum before it fades. You'll also…
One of the most important questions you can ask a prospective customer is one almost no one asks: How did you hear about us? (or its many variations, like “What made you come in today?”) is a question we don’t ask nearly enough. Why? Why don’t we ask this critical question, a question that is…
Let’s be candid: most marketing reporting sucks. It’s either so superficial and activity-based that it doesn’t tell us anything, or it’s a truck backing up, dumping data all over our desk and expecting us to sort through it all. Neither helps us improve our marketing. What’s the solution to this conundrum? One answer is a…
