Few things irritate me like a conference session that turns into a sales pitch for the presenter. I don’t mind a quick plug at the beginning or the end, or a relevant case study that shows how you accomplished something as long as I can learn from it, too. I get it; I work for…
Whether you’re using Google Analytics, marketing automation, social media, or any quantifiable metric, one of the simplest, yet most beneficial questions you can ask is: What does the top quartile have in common? Here’s an example. Look at your Google Analytics for the last quarter, half year, or year by going into Behavior > Site…
One of the most insidious mis-uses of statistics I’ve seen recently was a citation about the effectiveness of video in marketing. The original statistic in question read along the lines of: “73% of marketers surveyed believe that video was more impactful than other marketing methods for lead conversion” When recited, the marketer I was speaking…
When it comes to displaying data in an informative way, there are good ways and bad ways to do it. Bad ways obscure our ability to understand what happened. Good ways showcase the most important points. Today’s Chart Crime is the multiple pie chart crime. Recall that the purpose of a pie chart is to…
If you’ve played any modern, non-casual games recently, from Halo to Warcraft to Mortal Kombat, you’ve likely seen cutscenes, short videos that help advance the story. Here’s an example of a cutscene from the end of Act I in World of Warcraft: Warlords of Draenor: These cutscenes provide bridges in the story, taking you from…
Whether you have a retail presence or not, local search engine optimization is good for your business. Why? Big brands with big budgets have won the Internet, by and large. Certainly, there are a fair number of unicorns (startups with billion dollar valuations) but compared to the vast number of total companies, most startups competing…
