Month: November 2009

  • Sissy words and painful mirrors

    Ever notice how our society and culture is slowly devaluing certain words, making them less common, making them less important, even though they’re important words? Here are some examples: – Virtue – Spirit – Valor – Moral Virtue’s turned into a kind of sissy word. Spirit’s avoided by an awful lot of people except in…

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  • Marketing with direct experience

    Something that’s been on my mind a great deal lately is how to integrate more direct experience into everything we do, from marketing to advertising to life itself. One of the most critical things to understand in business is the difference between exoteric and esoteric, or obvious and hidden. Exoteric is exactly what it is…

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