Christopher S. Penn – Marketing AI Keynote Speaker

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Month: August 2009

  • Charles Jo gets it

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    Christopher S Penn

    I sent out a request for a recommendation/referral to my LinkedIn contacts this morning for a senior web app dev for Edvisors, knowing full well that there are some recruiters in the list, even though we explicitly state in the job ad that we don’t use recruiters or agencies. More than a few folks sent…

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  • Marketing to stereotype or reality?

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    Christopher S Penn

    Here’s an interesting question. In marketing, especially mass, B2C marketing, we make a lot of assumptions based on “studies”. I’ll give you an example from the student loan world. When marketing student loans, a number of studies say that if you are going after the Hispanic market, you should use photographs and language that shows…

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