Month: December 2010

  • CSI: Accomplishment

    Julien Smith had an interesting and provocative blog post the other day discussing why a lack of motivation may be holding you back (NSFW language). Unfortunately, he missed two key ingredients that go along with motivation (or lack thereof) for achievement. In the world of police detective stories from Sherlock Holmes to CSI, criminals need

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  • How to improve the quality of the blogs you read

    Want to change up your reading habits? Want to find better stuff consistently? For the next week, every time you retweet a blog post by someone else, I challenge you to subscribe to that blog if you haven’t already. Don’t just blindly hit the retweet button – when you see something of actual value to

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  • #the5 for the week ending December 3, 2010

    [the5intro] #the5: Wikileaks to release Bank of America documents? https://www.christopherspenn.com/youve-discovered-the-missing-link/ #the5: What’s the fastest way to determine your newsletter’s value? My top tip: https://www.christopherspenn.com/youve-discovered-the-missing-link/ #the5: Want to know your most profitable subject line? I show you how @whatcounts does it: https://www.christopherspenn.com/youve-discovered-the-missing-link/ #the5: Today is Dec. 1. Archive all mail older than November 1, you’re not

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  • An incredibly simple way to test your calls to action

    Google recently implemented Instant Preview in their search results, a small magnifying glass that appears next to each listing. Clicking on or anywhere near it brings up a thumbnail version of your web site. Here’s what the Blue Sky Factory web site looks like: Look at that beautiful thumbnail. It’s an ideal testing tool for

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  • Delivery strategy is separate from content strategy

    Something occurred to me as I unwrapped my copy of Content Rules, the new book by CC Chapman and Ann Handley, both very good friends. (I got it yesterday, so I haven’t started reading it just yet) Maybe they’ll address it in the book. Maybe not. Content strategy is something of a misnomer. Here’s why:

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  • 2010 Holiday Gift Shopping Guide

    The holiday music is playing in the malls, the commercials are on TV, and it’s holiday shopping season! Got a friend that you have no idea what to get them? This gift guide might help! Absolutely everything on this page is an affiliate link if I can help it, so consider that the blanket disclosure.

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