Christopher S. Penn – Marketing AI Keynote Speaker

Tag: United States

  • The Most Effective Marketing A Non-Profit Can Do Is Build The Database

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    Christopher S Penn

    The Most Effective Marketing A Non-Profit Can Do Is Build The Database I’ve been seeing more and more “brand awareness” campaigns, especially for non-profits and social good organizations lately, and I genuinely have to ask – what’s the value of that? From tweets on Twitter saying “Raise awareness of the plight of…” to advertisements on

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  • Zemanta is the coolest thing yet

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    Christopher S Penn

    Image via Wikipedia Hat tip to Mashable – I found the Zemanta plugin for WordPress, which is just astonishing. It suggests contextually relevant content from around the web for your blog, all in a useful little sidebar. Let’s say I’m blogging about Sallie Mae, my archrival. Just by putting those words in my post, their

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