Tag: Marketing and Advertising
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What martial arts can teach us about marketing
The martial art that I practice places an incredible amount of emphasis on the basics of the art. Basic footwork patterns, basic abilities to hit, grapple, throw, and otherwise put the kibosh on someone trying to hurt you. One of the things that every senior instructor at my dojo, the Boston Martial Arts Center, constantly…
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The Most Effective Marketing A Non-Profit Can Do Is Build The Database
The Most Effective Marketing A Non-Profit Can Do Is Build The Database I’ve been seeing more and more “brand awareness” campaigns, especially for non-profits and social good organizations lately, and I genuinely have to ask – what’s the value of that? From tweets on Twitter saying “Raise awareness of the plight of…” to advertisements on…
