Christopher S. Penn – Marketing AI Keynote Speaker

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Tag: Business

  • Thinking Outside the Box: Two Stories

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    Christopher S Penn

    One of management’s longest-standing tropes is the expression, “think outside the box”, a reference to the 9 dots problem. In this problem, a businessperson is given a sheet of paper with nine dots on it, and directed to connect all the dots by drawing four lines, without the pen ever leaving the paper. In order…

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  • How to Become a Social Media Expert

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    Christopher S Penn

    Image via Wikipedia In the last blog post, I shared the old-school Japanese martial arts analogy of apprentice, journeyman, and master as it relates to social media. Here’s the quirk in that particular analogy: because social media as a field is new and evolving, there really can’t be any lifelong masters yet. So what’s a…

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  • The Most Effective Marketing A Non-Profit Can Do Is Build The Database

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    Christopher S Penn

    The Most Effective Marketing A Non-Profit Can Do Is Build The Database I’ve been seeing more and more “brand awareness” campaigns, especially for non-profits and social good organizations lately, and I genuinely have to ask – what’s the value of that? From tweets on Twitter saying “Raise awareness of the plight of…” to advertisements on…

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